Why do you need a strategy anyhow?

Why do you need a strategy anyhow?

Have you ever thought about why you need a strategy? What's the purpose of strategy?

Here are 3 perspectives:

Without a strategy, we fill our time with…

  • … what we want, or
  • … what we think the boss wants, or
  • … by reacting.

Without a strategy, time and resources are easily wasted on piecemeal, disparate activities.

(Source: “Are you sure you have a strategy?” Donald C. Hambrick and James W. Frederickson Academy of Management Executive 2001 Vol. 15 No. 4)

The Aim of Strategy:

  • Enabling competitive advantage
  • Through differentiation and acquiring a unique position in customers’ perception
  • By making explicit choices
  • And aligning the company’s activities and resources to each other and the market’s needs.

(Source: Reshaping Strategy. Marc Sniukas. VDM. 2010)

Busting the Bottleneck

  • Provide real-time guidance for decision-making and unify all decisions and actions around busting the bottleneck to achieving aspirations

(Source: The Emergent Approach to Strategy. Peter Compo. Business Expert Press. 2022)

Call to Action:

Why does your organization need a strategy?

I'm curious...Let me know you're thoughts!

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I trust in what Prof Mintsberg taught : (Strategy is all about seeing. ) Seeing Ahead Seeing Behind Seeing Above Seeing Below Seeing Beside Seeing Beyond Seeing Through No other functional or tactical intervention can do this magic. ??

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Thanks for sharing. Envisaging important issues starting with "why" can be very effective providing the "why" encompasses the whole system. Many books and model on strategy merely focus on the actions the enterprise will take on its markets. The following link to an article I posted on LinkedIn shows a model of the whole system https://www.dhirubhai.net/pulse/enterprise-business-system-ebs-dr-willy-a-sussland-vxoue

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Boureima Ouattara Engr,MBA London School of Business and Finance

Senior Manager Mobile Networks,technology innovation and Strategy

5 个月

Without strategy in business, it's like human being without blood.It means that, either the businesses would struggle to operate like human life wouldn't sustain.On other hand, strategy is all about choose by your self to follow a path that differentiate to your competitors(Porter,1980).

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Cameron Pedicord

Delivery & Operations | Strategist | Coach | Complex Problem Solver | Connecting the Dots

5 个月

Most organizations can put a plan together to handle simple or complicated problems (linear/ one variable). But a strategy is the answer to the complex (multivariable/ nonlinear) challenges and opportunities that define a businesses future.

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