7 Reasons Why You Need SEO

Why do you need SEO? (see bottom for case studies and reviews!)

Because ?8.5 BILLION people search Google each day (more than are in your WhatsApp group!)

Because approximately 92% of ALL people searching Google never go past page 1 (if you’re on page 3, you may as well be behind a pyramid in Egypt)

Because SEO is the best long-term strategy to get visitors to your website- BAR NONE!

SEO Grows Your Business!!

In the ever-expanding reach of the internet, where information is abundant and attention spans are fleeting, the need for effective digital visibility has never been more critical. Enter SEO, or Search Engine Optimization—a powerful tool that can significantly impact your online presence, your brand's credibility, and your bottom line. In this article, we delve into the reasons why SEO is an absolute necessity in today's digital landscape.

1.? SEO Makes It Easier For People To Find You On The Web

Imagine having a beautifully designed website, but no one can find it except your friends and the people whom you gave the name to? What about all the ones who are searching for your services, but don't know you? Who aren't looking for the name of your business because they never heard of it? How will they find you?

Google- that's how. They'll find you in a Google search if you have good SEO and don't show up on page 2 or worse! People have short attention spans. They usually don't go past page one, unless they're doing a research project for school.

If you want to be in the race, you have to show up on page one. It's the only game in town.

2. SEO Drives Organic Traffic To Your Website

One of the biggest benefits of organic search results is that people know the difference between a paid ad ('sponsored') and a result that shows up in the Google 'map pac', or the organic listings below the maps. Some people skip over the ads instinctively for a reason that we, in the marketing industry, term, "banner blindness".

Studies show that users often trust organic search results more than paid advertisements.

Organic search traffic comes from people who find your website through non-paid search results. It is the lifeblood of sustainable online success.

Unlike paid advertising, which can provide immediate results but is transient, SEO-driven organic traffic is a long-term investment that outlasts sponsored ads.

By targeting relevant keywords and providing valuable content, SEO enables you to attract users actively searching for the information, products, or services you offer. For example, if someone is searching for an addiction recovery center in Lantana, FL., they would pick up their phone and do a voice search. Google would then return results for this, and in most cases, Google would add ‘near me’. If you show up on page 1, you’re in the running. The higher on the page you show up, the better.

3. SEO Builds Credibility and Trust - And This Means More Clients

Let's just call it like it is: on some level, people searching for businesses that offer services like yours perceive the websites at the top of Google as having more "street cred".

Appearing on the first page of Google isn't just about visibility; it's also about the credibility of showing up at the top. It gives people the perception that your business is more valuable.

A high search engine ranking signals to users that your website is a reputable source of information. Establishing this trust is crucial for creating a lasting relationship with your audience and ultimately converting visitors into loyal customers.

4. SEO Enhances User Experience

User experience is a Google ranking factor for SEO. The 'English version' of user experience is how easy it is for people to navigate your website, and how fast can they find the answers to their questions.

This also includes fast loading times and mobile responsiveness. Through SEO practices, you not only make your website more attractive to search engines but also ensure that visitors have a positive experience, encouraging them to stay longer and engage with your content.

5. The Role of Keywords in SEO

Keywords: It's simple! What words do people use most when they search Google to find a business like yours? That's it. Voila!

Keywords are the foundation of SEO. Understanding which keywords your target audience uses to search for information related to your industry is essential. By strategically integrating these keywords into your content, meta tags, and headings, you increase your chances of showing up in relevant search results. This precise targeting helps you connect with users actively seeking what you have to offer.

6. SEO Offers Long-Term Results As Opposed To Pay Per Click Ads

One of the most compelling reasons to invest in SEO is its ability to provide lasting results. While the impact of paid advertising might fade once the campaign ends, the efforts you put into SEO continue to generate organic traffic over time. This sustained visibility can lead to a consistent stream of potential customers visiting your website, boosting your brand's recognition and authority.

This is not to say that SEO is 'set it and forget it'. No way!

Your competition is constantly trying to box you out- to get your business. They are paying for SEO too- the smart ones, that is. This means that if you lay off with your SEO efforts for too long, you might get passed by. It's just like anything else- you have to stay on top of it, or else it can fade.

Google also changes its algorithms frequently to avoid SEO Scammers who try to 'game' the system. A Good SEO stays on top of these changes.

7. Last, But Not Least... Having Good SEO Shows You're Smart!

You were smart enough to find the right person to keep you at the top of the search results. Smart enough to know the value of good SEO, and that it's worth paying for since the ROI is solid. Smart enough to know that having great SEO increases the value of your business should you decide to sell. After all, who wants to buy a business that can't be found easily on the web? Nobody.

In conclusion, SEO isn't just a digital buzzword; it's the foundation upon which successful online ventures are built. From increasing visibility and driving organic traffic to building credibility and adapting to changes, SEO offers a multifaceted approach to conquering the web, and your competition! Investing in SEO is investing in your business's future.

SEO Case Studies And Reviews From Former Clients of iDesignYours;

SEO Case Study #1

We recently worked with a Drug Rehab in Exton, PA. In the first month, they asked us to rank them on Google for Alcohol Rehab Chester Springs. ?At the beginning of the month, the website was not showing in the first 100 results of a Google search. ?After a month we got them to number 2 on page 1 of Google. If you search ‘alcohol rehab chester springs’, you will see the webpage? ?https://mpowerwellness.com/alcohol-rehab-chester-springs/ .? Being number 2 on Google has dramatically increased their odds of getting the lion’s share of searches for this term. They have reported to me that their phone calls have increased.

Google review from Alan Berman of MPower Wellness:

"After several failed attempts to find the right SEO Specialist for our company, we came upon Phil at iDesignYours. Although he came highly recommended, we were still skeptical about hiring him, considering our luck with SEO companies in the past. I am beyond pleased to say that Phil has shattered our expectations with a performance with we never expected I'd highly recommend him"

SEO Case Study #2: Divorce Lawyer Woodbury, NY.

Our client, Preeminent Long Island Divorce Lawyer Jacqueline Harounian, Esq. ?? asked iDesignYours for help ranking in the Town of Woodbury, NY. She did not have a page on her website for this location so we made one, optimized it, and ranked it in the #1 spot on page 1 of Google. Her website, lawjaw.com, is ranked above the three top national directories; Findlaw, Yelp, and Superlawyers.

SEO Case Study #3 Divorce Lawyer Freeport

We are trying to rank #1 for a competitive search term: divorce lawyer Freeport. The site is https://divorcelawyersnassaucounty.com/. It is currently ranked number 3 on page 1 of Google. Yelp and Justia are the two multi-million-dollar directories above it, so not so bad. Page 1 for this search term can be gold for any divorce lawyer practicing in Freeport, NY. I am currently implementing my ‘secret sauce’ to get this site to number 1. Will keep you posted, and feel free to check it by googling ‘divorce lawyer Freeport’.??

SEO Case Study #4: Shoulder Surgeon Seattle, WA.

For the search term ‘shoulder surgeon Seattle’, our client, Dr. Sara Jurek, reached the number one position in several weeks.?Dr. Jurek was so happy that she wrote in her Google review about iDesignYours :

"Most importantly, while Phil never guaranteed results (as guarantees with SEO are useless), he was very clear about what he expected to be able to accomplish and then he just went out and completely crushed those goals.",

"I wanted help with SEO for my website and in less than a month, he took my site from basically non-existent on Google to being near the top with multiple search terms in my niche positioned at the top of page 1."

Have any questions? Please call me at 917 742 4711. Thank you.