Why Do you Need PIM Solution vs MDM Solution?
Rahul Singh
??Strong B2B Marketing expertise | LinkedIn Growth ?? | ROI Builder ?? Tech Marketing | Content Marketing Strategy/Execution
The fundamental difference between a PIM solution and an MDM solution lies in the needs that they meet.
A PIM solution is typically needed to deal with product data accuracy issues. To live up to the requirements of an explosion of customer touchpoints, enterprises strive for a faster time-to-market, omnichannel enablement, quick new product introductions, faster growth, and a higher ROI. PIM is needed when traditional product data management systems can’t cope with the rising number of product SKUs. And when data collection and collaboration with vendors and suppliers face setbacks due to dependence on manual means of managing data.
An MDM solution caters to the operational and analytical needs and requirements of an enterprise. Operational needs have to do with the integration of technologies that improve enterprise-wide efficiency, streamline supply chain operations, and boost processes. Analytical needs refer to better business intelligence, forecasting, analysis, and insights. Of course, both analytical and operational requirements aim towards decreasing the time-to-market, reduce costs, achieve a higher ROI, and improve the customer experience.