Why do you need Me to create User-Generated Content?
Sergey Sander
Relocating talent, business, and capital. Creating high-quality video user-generated content for relocation, real estate, business and investments. Watch my videos on YouTube.
When you create content by yourself and post it on your social media - that's advertising. When you take a review from your client yourself - that's advertising. Only when an independent expert interviews you, tours your property, talks about your business, or interviews your customers is a story and native promotion.
Statistics on the effectiveness of User-Generated Content:
Trust in reviews and influence on purchase decisions: According to Podium (State of Reviews, 2021), 93% of consumers say online reviews influence their purchase decision, and 82% say other users' content (including testimonials and video reviews) helps them better understand a product or service.
Authenticity: According to Stackla's research, users rate UGC as 2.4 times more 'real' and sincere than content created by the brand.
Catchiness: Adweek data shows that user-generated content is about 35% more memorable than branded content.
5 reasons why UGC works
High levels of trust
People are more willing to believe reviews and testimonials from real users than branded adverts.
Social proof
Seeing that others have already tried a product or service or invested in a project makes potential customers more willing to make a favourable decision.
领英推荐
Authenticity and honesty
UGC is usually free of 'advertising gloss', making the content more realistic and less suspicious to the consumer.
Relevancy and personalisation
In testimonials, people share specific case studies that answer the actual questions and pains of potential customers.
Engagement and interaction
User-generated content encourages dialogue: people want to comment, share their own experiences and ask questions, which increases engagement around the brand.
Since 2006, I have been involved in international property and investment transactions in countries such as Monaco, France, Switzerland, Cyprus, the UK, the UAE, Qatar, and Oman. My experience allows me to create powerful content.
Ready to try it? Contact me, and together, we will create powerful UGC content for your business!
#content #ugc #video #digitalmarketing #marketing