Why Do You NEED a LinkedIn Company Page?

Hey there,

Lately, I’ve been getting a lot of questions like:

"Do I really need a company page on LinkedIn?"

"Isn’t my personal profile enough?"

"What if my company’s audience is different from my personal one—won’t I lose followers?"

Fair questions.

Let’s get straight to the point.

Why Bother with a Company Page?

Here’s a stat: 82% of consumers trust a brand more when they see it active on social media.

LinkedIn's company pages are?perfect?for building?trust in the professional world.

A company page gives you legitimacy.

It separates you, the person, from you, the business.

That’s crucial when you want to be taken seriously by potential clients, partners, and hires.

Here’s another nugget:

62% of B2B buyers check out a company’s LinkedIn page before deciding.

No company page?

No credibility.

You might be losing leads before you even get the chance to pitch.

But What About My Audience? ??

Now, I know what you’re thinking:

But my personal followers aren’t the same as my business audience. Will I lose them if I shift focus?

Not at all.

In fact, it’s quite the opposite!

A company page lets you talk directly to your business audience while your personal profile stays… well, personal.

Here’s a trick: CROSS-PROMOTE!

You can share insights from your company page on your personal feed to drive engagement both ways.

Your personal brand will remain strong, and your business will receive a professional spotlight.

It's a WIN-WIN.

What Can a Company Page Do for You?

It’s not just about posting updates. There’s a whole toolbox to unlock:

• Content Targeting: Want to talk directly to decision-makers in a specific industry? You can target posts to them!
• Analytics: Wondering who’s checking out your page? LinkedIn gives you deep insights—track what works and tweak what doesn’t.
• Product Pages: This feature lets you showcase your services, products, and testimonials, highlighting what makes your business shine.

Oh, and did I mention?

You can invite up to 250 connections monthly to follow your company page—for free. That’s instant visibility!

Don’t Rush In—Make a Plan ??

One big mistake?

Creating a company page and abandoning it.

A ghost town on LinkedIn is worse than no page at all. Before you start, make sure you have a plan. At least a few weeks’ worth of content ideas—whether it’s behind-the-scenes looks, industry insights, or client success stories. Consistency is key.

How to Get Started

1. Define your goal – Thought leadership? Lead gen? Hiring? Get clear on why you need the page.
2. Plan your content – Create a month’s worth of posts before launching.
3. Engage – Use your personal profile to drive traffic to your company page.

Bottom Line ??

LinkedIn company pages are more than a nice-to-have—they’re a must if you want your business to be seen as credible, innovative, and ready for growth.

The trick is to use both your personal profile and company page together for max impact.

And don’t worry, your followers aren’t going anywhere.

Got a company page?

If not, let’s chat about setting one up the right way!

Thanks for reading this whole edition.

I hope I helped you learn something new.

P.S. Need help getting started?

Shoot me a message—I’ve got you covered.