Why do you need an Impressive Website?
Arvind Venkatraman
Real Estate Sales, Marketing and CRM, Strategies, People Management, Building Relationships
WHY DO YOU NEED A GOOD WEBSITE?
Just Imagine, without the digital transformation which happened in the last 20 years, would you have seen successful businesses like Amazon, eBay, Alibaba etc.
More so, is there anything in the world which is bought without doing research online? You see a new product and the first thing what you do is take out your mobile/laptop and search in the google about the company.
And the biggest drawback for any company would be, if the same doesn’t have a visibility ONLINE.
A business’s online presence, regardless of industry, can have a massive impact on its success. Even today, some businesses still don’t realize that a majority of their customers will visit their website before making any purchase.
The bare truth is, without an impressive website, the chances of increasing your business is definitely almost impossible.
There are 2 primary reasons why businesses don’t understand the importance for having a good website:
·??????I am not tech-savvy and don’t understand how to manage a website
·??????Oh! It would cost a bomb
The answer is Simple – You focus on your business. There are experts who would design and bring in an amazing website for you. And secondly in terms of cost, coming up with a attractive website with good design and graphics would not cost you more than $1500 - $2000!! This is not a cost actually but an investment which would be recovered when your business multiplies by leaps and bounds in 6 months – 12 months post the launch of the website.
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Find below few strong reasons why any business needs a website
Reliability
One of the main reasons you should have a website for your business is to increase your organization's credibility. Chances are there are several providers offering a similar service to yours. One way you can stand out is by having a website that looks good and clearly communicates quality information to your consumers.
Without a website, people may question your legitimacy as a business. Having a website is an opportunity to make a great first impression and give people comfort that you’re a real business.
Brand
Showcasing your brand to your prospective customers is one of the most important things that you can do. By clearly establishing who you are, what you represent and what you stand for, you increase the chances of your customers buying from you.
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This is also something that can set you apart from your competitors. Without a website, it can be really challenging to do this because people can't easily find quality and reliable information on your business.
Leads
Perhaps one of the most intriguing reasons to have a website for your business is because it can increase your chances of getting leads.
Once people find you online, become interested in your product or service and want to know more, they would want to contact you. Classis e.g. is TESLA who doesn’t spend a Single Dollar in traditional marketing. All their sales happen through online presence.
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Organic Traffic?
Once you're online and have an SEO-optimized website, you have a chance of showing up in Google search results. This means that when people are searching for a product or service, there is a chance your website will show up in the results. This gives you the opportunity to drastically increase your customer base.
Time is Money
Many businesses get calls from prospects or existing customers asking simple questions about location and hours of operation. If you miss a call, the customer is left unhappy. Calls can also distract your staff from focusing on the most important parts of your business. A website can reduce these calls and increase internal productivity. At the same time, it helps customers find useful information without needing to call, which ultimately provides an all-around better user experience.
Updates And Announcements
Since your website is always on 24/7, it's easy to post updates and announcements to your customers. Any New Product LAUNCH or any discount schemes can be announced through your website.
Digital Marketing
The next step to increase your presence and traffic is planning to invest in digital marketing. Social Media Marketing is the in-thing to build your brand among the masses. And without a website or a landing page, it’s not possible to capture the traffic and leads and bring in a ROI on the digital spends.
To conclude, without a WEBSITE you are missing out on increasing your business by at least 20%-30%**
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** depends on business to business. T&C apply.