Why Do You Need an Explainer Video for Your Business?

What is an Explainer Video in the first place?

It is evident from the name that explainer videos help in explaining the product/service offered by a company to potential clients and customers. Explainer videos are generally small and animated videos that help in conveying the message of the business to people in a simple and interesting way. With the help of these videos, it is possible to reach out to a large mass of people and solve their queries in various areas. There are many companies that offer exclusive explainer video services in Mississauga. Explainer videos are published for many leading industries. It works as an excellent tool and machine for both external and internal communications.

What is the need for an Explainer Video for your business?

There are many benefits of having an explainer video made by a reputed video production company in Mississauga for your business. Some of the reasons why an explainer video proves to be beneficial for your business are as follows:

By increasing interest, conversion rates can be bettered

Social media is one of the best platforms for promoting the business – whether it is a startup company, a business, or a general organization. Using explainer videos is one of the best ways to impact social media as they trend most. By making a demo video of the business product/service, the audience can be attracted to the business. Once the interest of the audience is arrested, conversion rates go up. Online videos can be easily uploaded and shared. Research reports show that almost 70% of internet users view online videos.

Great growth in website traffic

Over the years, it has become evident that the majority of internet traffic comes from videos. There is no better source of generating website traffic than online videos. A majority of startups have some kind of explainer videos on the home page of their website to gain web traffic. Trending viral videos have also been able to bring in a good amount of traffic for developing businesses and startups.

Helps in boosting conversion rates significantly

Current research and survey reports have come up with an interesting finding. In many cases, people watch explainer videos of the service or product before making the final decision of purchasing the service/product. And the percentage of such population is overwhelming 85%. Online businesses showcase their product/service to the mass market through explainer videos. Explainer videos help the audience in understanding the product/service of a company/business by showing all features and benefits. Web visitors get converted into real customers with such videos.

Helps in better ranking in Google or other search engines

If we speak statistically and factually, one fact that remains clear is that websites that are stale and stagnant don't do well at all. There are many websites that contain huge amounts of images and plain text. Such websites rank low in Google searches or other search engines. Therefore the product/service gets less exposure too. With an explainer video in place, audience attention can be grabbed immediately, and ranking in Google or other search engines is enhanced.

Easily sharable on different platforms and media

It is not necessary that the explainer videos remain on your website only. The videos can be shared on different platforms and media. There are many free video hosting websites like YouTube, Vimeo, etc., where videos can be uploaded. In fact, using proper keywords in the videos helps in attracting the interest of the audience and also helps the business in getting a better search engine ranking.

With a properly made explainer video by a company offering video making and animation services in Mississauga, you can take your business to a new dimension altogether. Your connection with the customers will get a boost with such videos.

The Best Option for Making Explainer Videos

If you want top-quality explainer videos for your brand, the best contender is Armaan Productions. The agency has produced plenty of stunning, informative explainer videos for different types of clients.