Why do you need to connect Brand with Rituals?

This is interesting…

I know you have been following many rituals unknowingly, but you won’t admit it

In BRANDS case they make us practice this daily with products. It becomes such an ingrained habit that we automatically sell them.

For my Indian subscribers, I will surprise you with your DAILY Rituals. Now let's take up an example: you are alone at home and want to cook food.

What is your go-to place to EAT? …….Of course ZOMATO.

Rituals are an integral part of our life. WHY? Because it gives us a feeling of belonging. I have been brushing my teeth with the same toothpaste that I used to use when I was a kid. Now, it has become a part of me.

Wherever I go I always try to find the same…….It actually makes me feel complete. Also, my teeth are clean with that.?

Take a brand like Starbucks, for instance. You may start your day with a 'ritual' of grabbing a cup of their favourite Starbucks coffee. This ritualistic association elevates Starbucks from a mere coffee chain to a vital component of their morning routine.

I have got a clear IDEA now how to categorize the ritual formation. And I am more than happy to share a shortcut to share with you. So that you don't have to read multiple books.

This 3-stages was given by Arvind Sahay :?

FIRST , Concept Formation:?

In this stage, the product has to work with the BELIEFS of individuals. It involves getting introduced to the ideology and experience. This involves slow decision-making that matches the values of the brand and customer.

SECOND, Concept attainment:

Instead of slow-decision , it moved towards a medium decision based on brand concepts. Habits often start with a cue or trigger.?

This could be a time of day, a particular feeling, or an event that prompts the user to turn to your product.?

For example, if you're marketing a fitness app, the cue could be waking up in the morning, prompting the user to start their day with a quick workout. Identifying this cue is the first step to integrating your product into your user's daily routine

1. THIRD , Concept utilization:

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It would be achieved when brand information has been successfully assimilated with fast and automatic retrieval. It's crucial to encourage routine repetition until it becomes a habit.?

You can do this through reminders, providing regular positive reinforcement, and creating a community for users to share their experiences and successes. The goal is to make the routine so ingrained that the user feels a sense of incompleteness when they skip it.

Incorporating your brand into the rituals of your customers fosters a deeper sense of connection and loyalty. Rituals often evoke strong emotions, creating a bond between the brand and the customer. This emotional connection can lead to increased customer retention and brand loyalty, which are vital for business growth.

In an increasingly competitive market, connecting your brand with rituals can be a game-changer. Rituals offer familiarity and comfort to customers, helping to deepen emotional connections, foster loyalty, and boost engagement.?

By integrating your brand into your customers' rituals, you're not just selling a product or service - you're becoming a part of their lives.

Navigating the world of marketing can sometimes feel daunting, but remember, you're not alone. We've seen firsthand how introducing rituals into a brand strategy can completely transform the relationship between a company and its customers.

To make this journey less intimidating, I will provide simple answers in my daily posts to help you overcome your marketing fears.?

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