Why Do You Need Chatbots for Marketing

Modern businesses need Chatbots for marketing and engagement purposes. This use case of chatbots is the most prevalent in the market. A personalized approach towards customers can help you stand out from the usual bunch. ?

Introduction?

Chatbots have increasingly become a swiss army knife for organizations. From generating leads to marketing their products, chatbots can help in every process. Chatbots can help automate business processes, creating an automated end to end pipeline with minimal human interference. Though there are tremendous possibilities with chatbots, the question remains, why do we need chatbots for marketing either on social media or websites? ?

Help in Maintaining Social Presence ?

Social media is like fabric, and its threads have intertwined every individual on this planet in some way or other. This intimate nature of social media makes it the best tool for marketing. A chatbot is like a marketer on social media that will never go out! 1.4 billion people are using messaging apps, which enables your brand voice to reach the remotest corners of the world. A chatbot can help you in increased conversion by raising brand awareness. Furthermore, providing solutions to their questions repeatedly. ?

As chatbots become increasingly intelligent with each conversation and get good at imitating human conversation's, it would result in better user engagement.?

Effective Content Marketing?

Content Marketing with chatbots becomes very easy; how? You have the user data that has interacted with the chatbot. Therefore, judging the intent of each action and conversation becomes understandable. With each user conversation with the chatbot, we can understand their pain points, pursue them to give feedback and make the content that curates to their interest. If you get the chatbots for marketing purposes, it will help you cut costs and time spent on research. ?

All the questions that the chatbots can't answer and all the common queries by the new visitors can help you make personalized content for your visitors. The content will resonate more with your audience if it addresses their issues. It will help you establish your brand as an opinion leader in the market. Personalization of the content goes a long way. ?

According to statistics, people love to watch explainer videos, and engagement with videos is also pretty high. So, you can create video content that curates their interests, address their issues, give them new ideas, etc. And all that data can be gathered with chatbots; we are making an already engaging medium even more valuable! It will create consistent traffic for our content, helping to raise brand loyalty.?

eBotify chatbots can store all the user conversations securely in the bot platform. It can be referred later to as better engagement and support services.?

Personalized Advertisements ?

Chatbots use NLP (Natural Language Processing) to understand the conversation and user input text. A chatbot can understand the first name of the visitor through an introduction. Now, the magic happens as the user engages with the chatbot; it is possible to create a text-based advertisement by the bot, including the visitor's name. Highly personalized advertisements are helpful in conversion and take the visitor to the middle of the funnel.?

Using chatbots for marketing can make the conversation a personalized experience for visitors.?

Conclusion?

Chatbots are great for marketing purposes because when we are not able to cater to our visitors, they can always ensure someone is to greet them on social media. Chatbots can help you gather data and implement that data for real-world results. Digital marketing has evolved a lot in the past decade. It is crucial to strategize a highly personalized strategy where the visitor to our channels is the hero, and our product revolves around their interest. ?

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