Why Do You Hate Me So Much?
This article is written from the prospective of a B2B cold call.
Sales people don’t like me, decision makers hate me; I guess I’ll go eat worms. Misunderstood by many, I'm walking through this world with a target on my back. I’ve been replaced with emails, tweets, InMails, comments, posts, voicemails, and now I’m even being passed over for video emails. That’s a video inside an email in case you were wondering.
Twenty five years ago it was just me or a scarier version of me where sales reps walked right into businesses. But unlike many of the sales tools that have come and gone I’m still here to die another day. Some guy thinks because of technology I might be more important than ever but I’m not getting my hopes up.
Why does everybody hate me?
It’s because I’m a cold hard bitch, minus the hard bitch part. That’s right, I’m COLD and unscheduled and annoyingly disruptive. That’s why you hate me isn’t it? I don’t mean to disrupt your work but here’s the thing. If I don’t come in cold you may never give me the time of day. What I need to describe to you in words can’t be conveyed in an e-mail. I guess that's why I'm still alive and kicking.
There is a resolution to this problem but it’s so provocative I’m nervous to bring it up. Not really, because I’m a cold call and this could be my only chance. I believe the perfect solution would be Cold Calling Hours pre-scheduled by decision makers. This would prevent me from being a disruption and vital information can continue to be shared. So, all you business leaders out there who love our planet :). Please let these brave sales people know when to use me so I can just be a call without the cold.
More Importantly (It’s me now)
Most people understand that the use of fossil fuels causes significant harm to our environment. But many people are unaware that the materials we use to construct our buildings and homes cause even more damage. The processes we use to manufacture steel, cement, and glass create significant emissions while deforestation and mining cause permanent destruction. Please use Eco-friendly building materials whenever possible and thanks for multi-reading!
Matt Wanty is an Enterprise Sales Consultant and the author of the ‘The Lost Art of Cold Calling’ a sales training book written to help today's sales people succeed on cold calls. More at turnthetide.pro, #sales #coldcall #earth
Unapologetically Unconventional | MBA | AI | Product Management | Data Analytics | Process Improvement
7 年I hated cold calling because I just never had the guts. I hate disturbing people. I now love it. It's been taking me out of my shy/comfort zone and making me a better, and pushy person; basically, someone that gets things done. so thank you, cold calling, and thank you Matt for the upfront article!
Unemployed
7 年This is helpful.
Because everything digital is based on clicks the user has made and has been interpreted..... This personalised web is the gold standard - with those channels that are NOT anchored in clicks that validate an interest are accelerating those channels toward obscurity. Why does voice not integrate and then leverage these clicks - because of bounded thinking as well as yesterdays calling platforms simply CANNOT integrate digital profiles into their dialling algorithms. Coming soon - better voice platforms which can leverage digital profiles - will make your cold calls warm too..... And also deal effectively with new regs re consents (GDPR, FCC etc) - the digital outbound voice campaign. Russell James.
Hybrid AI Leader Co-founder & CTO, CISO |AI Transformation | Strategic DevOps SRE DevSecOps AIOps MLOPS Gen AI | Multi-Cloud
7 年This is a masterpiece LinkedIN you all would remember that this day someone stood for all and still we watched silently ????
CEO at Sales Inc/Blue Phone Sales Training and Consulting - 4X Winner of What A Profile Should Not Look Like - Not one of the Top 60 Voices of LinkedIn over 60 - 2X Winner of Amazons Best Book Titles of The Year
7 年Another Article worthy of Hall of Fame material