Why do we try to avoid clichés?
Solmaz Tahirli
Just your friendly neighborhood Copywriter | Cinephile at Heart | Introvert trying to survive in the industry
Do words have an expiration date and how long can we use them if they do? Why do we try to avoid clichés?
Throughout our daily lives, we are bombarded with clichés. The writer may be perceived as unoriginal and lazy if he or she relies on clichés. Using a quote like "For all your needs" would do nothing more than convincing the customer to switch brands. It is 2023 Karen, we don’t buy things because we need them.
They have existed for so long that they have lost the effect they used to have. There was something original and effective about every cliché in the past. Today, people try to avoid stereotypes. It is a new trend. New cliché.
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As you can understand, my belief is that doing something different also becomes a cliché.?Sometimes it may be helpful to use a cliché.?We forget that clichés are useful for getting a simple message across. Time to time all we need to hear is somebody saying?"think outside the box". In light of the revised version of the box, containing updated aspects and ideas, should we start thinking positive about the term “Clichy” again?
The truth is, using big words, talking about intelligent topics, or even using foreign words that don't seem cliché to you won't prevent someone from thinking your writing is boring and an excellent example of a cliché. Obviously, we just need to be aware of what our target audience wants and prepare content for them. The point I want to make is that sometimes all we need is a bit of a cliché to brighten our own and our customers' days.
Ohm.. And please stop lying about how tired you are from tv series with a lot of drama, LOVE TRIANGLES, chaos and etc. Just admit the fact that we all love clichés.