Why do we believe in Data-Driven Marketing?

Unlike traditional marketing tactics, Digital Marketing is highly measurable. Metrics like views, impressions, website visits, CTR and conversions tell us exactly how an ad performs and what ROI can be expected. This makes data a powerful tool for marketers to make smarter targeting decisions in order to capitalise on marketing budget

But, simply gathering data is not sufficient. If we just collect data in its raw state, forming fruitful tactics from it is as good as finding a needle in a haystack. Knowing what data is useful for which campaign is as essential as gathering the data itself. Data becomes powerful when sorted, interpreted, analysed and presented in a way that makes it effective. This is where digital marketers or #b2bmarketers like us come in.?

Why do we believe in data-driven marketing??

The answer is easy - because it gets us results. Unlike traditional marketing strategies, data-driven marketing strategies are not based on trial and error or ‘gut instincts.’ They are based on accurate information about the target group we wish to reach.

This information then allows us to-

1. Create personalised campaigns by reaching the right customer with the right message at the right time making customer acquisitions easier.?
2. Improve the applied strategies in real-time and build stronger connections with customers as data collection is continuous.
3. Reduce spend waste and provide measurable ROI. According to a report, Businesses that employ data-driven personalization delivered 5-8x times ROI on the total Marketing Spend.
4. Enhance overall customer experience and brand equity.?

Most B2B marketers across the globe are relying more and more on data-driven strategies for their campaigns. To succeed and 'stay afloat', many have come to the realization that it is customer data that is the single most important element for any organization.?

Data = Understanding. "As a marketer, the goal is to turn data into information, and information into insight."