Why do the top 1% of agents succeed using Facebook Ads?
Why do the top 1% of agents succeed using Facebook Ads?
Now we can all say safely that Facebook Ads work.
However they’re not for everybody.
Why?
Facebook leads are cold.
They need warming.
Sometimes this warming can take months.
Or even years??
But that’s the reality.
Most agents think that this will work out in the first month.
FALSE!
Imagine a lead who has no rapport, trust or belief in you.
They are in NO way doing a transaction with you.
They need to earn your trust and by following up and staying top of mind, you can earn their business.
But it’s harder than it looks.
Constant follow ups.
Tracking.
Sales skills.
All these come into play when handling online leads.
Think about it this way:
Facebook ads are a numbers game.
Deals are in relevance to how many leads you get.
How many leads are in the database.
2000+ leads at a 2-3% conversion
(average conversion assuming excellent follow ups)
That’s 20-30 deals.
An extra 2-3 deals a month.
Seems pretty consistent with what we’ve seen.
But here’s where most agents will go wrong:
They start to rely upon Facebook ads.
OR....
They expect results WAY too early.
Sometimes results come in month 3, 4, 5 or even 12!
But the reward outweighs the risk by dwarfing it.
But Why?
Why do agents fail?
Their being charged $2000 or more a month from
companies like Zillow and Bold Leads.
All that for leads that are shared, don’t answer and have no follow ups.
What does that mean?
They expect to make $5-6k back at minimum each month.
And that is sadly not the case in the beginning.
Furthermore, this is sales.
Sometimes a salesperson has a good month.
Another one bad.
But that’s just part of the job of a salesperson.
And the word “salesperson” is so vague.
But in the end of the day, we’re all salespeople,
Battling and experiencing different types of prospects, timelines and commissions.
In real estate, any successful agent will tell you to NEVER rely upon just one source.
Sure, one lead source can be a major driver to consistent deals but you need multiple.
Treat online lead gen as a baby.
A baby that takes time to grow.
You need to nurture that baby with texts, emails, voicemails and calls.
The best part is all the above can be automated so you don’t do a single thing.
How?
Use a CRM which texts, emails and leaves voicemails and qualify all leads using an ISA to set appointments.
“Appointments on Autopilot”??
You need systems to succeed in online lead gen.
Otherwise, you’re just cold calling...
And cold calling sucks!
Ask me how we help real estate agents generate leads and set up systems for conversion so you speak to leads that can expect your calls.
Day 23
Sales is about frameworks, NOT scripts
If you’re using a script word for word, you’ll come off robotic ??
Instead, use the following frames to close your next deal:
1? - Time, Result, Intention ?
The first frame in every call should be to clarify how long the call will be, what the purpose of the call is, and identifying what the prospect is hoping to receive from the call
This ultimately thwarts 3 common objections:
“How much longer is this call? I need to run to my next meeting in 5 minutes”
“Wait, there’s an offer on this call?”
“I never had the intention of purchasing today”
2? - The 3 W’s
Where are you now, where do you want to go, and what’s the obstacle holding you back?
The 3 W’s are the key leverage points in every sale
3? - Asking Permission & Ascension Promise ??
After restating the 3 W’s, always ask your prospect if they want your help
After permission is granted, express the ascension promise
“We’re going to take you HERE”
If your ascension promise matches the prospect’s goals, you can confidently close the deals
Use these 3 frames in your next call, and celebrate when the Stripe notification hits ;)
What’s your best sales tip? Drop it below