Why Do Some People Get Tons of Attention on LinkedIn While Others Struggle?

If your LinkedIn profile is up to date and you’re actively sharing posts, but it feels like they aren’t really landing, it might be time to go back to the basics.

What do you need to understand to write strong posts:

1. Who You’re Talking To
2. What You Offer
3. What Makes You Stand Out

This week, let’s break down:

Know Who You’re Talking To

When I began working with solopreneurs and business owners, I quickly realized a common challenge: Many believed their target audience was “everyone”—or, more cautiously, “almost everyone.” But without a clear target, your efforts are likely to miss the mark.

It became clear that people often confuse two very different things: who could technically use their services and who their ideal client really is.

For example, if 85% of your clients are based in Czechia, 65% don't understand the benefits of your services or if your most engaged clients are aged 35-50, shouldn’t your messaging speak directly to them?

TIP: Before you can engage effectively, answer these questions to help you understand who is likely to read your LinkedIn posts:

1. Who Is Currently Reading Your Posts?

What kind of professionals do you have among your connections?

Be mindful of who you’re connecting with because the quality of your connections is the foundation for your content performance.

Identify and remove connections that don't align with your target audience or contribute to your LinkedIn objectives.

2. Who Do You Want to Read Your Posts?

Who are you trying to connect with and why? Think about who loves and values your services the most.?

Write down your 10 favorite clients or customers. Note attributes like age, primary business language, location, nationality, and why they are your favorite. Analyze these traits to spot trends. Use this information to craft your ideal client profile.

That’s who you should be connecting with and writing your posts for.

3. What’s Their Awareness and Client Journey Stage?

How familiar is your network with who you are and what you do? How well do they understand how your services or products solve their problems?

It’s a common mistake to adopt the communication styles of top industry leaders and then wonder why it doesn’t yield the same results. What works for someone who knows your value might fall flat with those unaware they need your solutions.

Even well-written posts can miss the mark if they don’t align with what your readers need to hear right now. It's important to understand how familiar your audience is with what you do and tailor your communication accordingly.

Next Step to Get More Results From Your Posts:

Tailor your CTAs (calls to action) to your audience awareness stage. What are CTAs? The small requests you include in your posts, like asking people to contact you, visit your website, or comment. They are key for maximizing the return on your content creation efforts.

1. Unaware Stage

Audience: People who don’t know you or their problem yet.?

Goal: Get on their radar and spark curiosity.

CTA Examples:

• Content: “Ever feel like there’s a better way to handle [industry problem]?”
• Action: “Curious? Follow me for more tips!”
• Why It Works: This invite is simple and low-pressure, making it easy for them to start following you.

2. Problem-Aware Stage

Audience: They know they have a problem but aren’t sure how to fix it.?

Goal: Show them you get their struggle and have some answers.

CTA Examples:

• Content: “Tired of dealing with [specific problem]? You’re not alone.”
• Action: “Let's talk about it! Book a free consultation to discuss how we can tackle this issue together.”
• Why It Works: It acknowledges their problem and offers a helpful, no-commitment way to start addressing it.

3. Solution-Aware Stage

Audience: They know solutions are out there but haven’t picked one yet.?

Goal: Introduce your solution as a great option.

CTA Examples:

• Content: “Did you know [fact about solution]? Here’s how I can help with [problem].”
• Action: “Download my free guide to learn more.”
• Why It Works: This gives them useful info and an easy way to learn more about your approach.

4. Service-Aware Stage

Audience: They know about your product or service but need a final push to commit.?

Goal: Build trust and show them why you’re the right choice.

CTA Examples:

• Content: “Here’s a client interview discussing their project experience [include testimonial].”
• Action: “Read my case studies to see how I’ve helped others like you.”
• Why It Works: Real-life examples build trust and help them see the benefits for themselves.

5. Most Aware Stage

Audience: They’re familiar with what you offer and are ready to decide.?

Goal: Encourage them to take the final step.

CTA Examples:

• Content: “Ready to transform your [aspect of business] with my help?”
• Action: “Request my service today and let’s get started!”
• Why It Works: This is a direct invitation to take action, making it clear and easy for them.

Wrap-Up and What's Next

Understanding who you’re talking to is the first step in crafting LinkedIn posts that resonate. By knowing your audience, you can create content that speaks directly to their needs and encourages engagement.

Next week, I’ll dive into the second essential aspect: Understanding What You Offer. We’ll explore how this knowledge can help you write posts that deliver better results. Stay tuned for more insights and practical tips!

?? In the mean time, get your free How to Attract & Keep Clients guide.

As a communication strategist and copywriter, I help freelancers and small business owners talk about their business in a way that is impactful and uniquely theirs.

Want faster, better results for your online presence with personalized, data-driven strategies and messaging?

How about starting with a free 15-minute review of your LinkedIn or website??? Join Teny for a Chat.

Not the right time to dive in? No worries—click FOLLOW ?? and let’s stay in touch!