Why do some brands are Expensive but people still sell their kidneys for them? [Sales Psychology]

This is an Extract of a Very Exclusive Video from my HTM masterclass

Just Yesterday alone I talked to 150+ New Coaches And felt the urgency to post this.

Have you ever felt that someone is trying to get money out of your pocket?

What they Just want is your money?

What is your first reaction when you Come across someone like this?

they stink, Right?

Now ask yourself this question,

"Am I doing the same thing with my prospects?"

Its completely ok, and If you ask me, I have also done that in the past. No Issues in that.

But If you see any Luxury Brand,

They

Never

Ever

Chase You

Never

They do Everything possible on earth to make sure that you are not forced to buy

Because If we are forced to buy something which doesn't help us, We have Negative emotions attached to the Brand. Period.

The First Lesson:

Never become salsy, Understand their problem, then offer a solution if they want.

But Why Do People Sell Kidneys For Them?

Prayash, you haven't answered that question

Let's say you are an amazing artist.

Imagine waking up tomorrow with a Mail on your phone from The Royal Family of England (The Real One) asking you to join their Royal Community.

How would you feel if you Get a Mail from the Royal family, asking you to join them because you have made an amazing art piece they loved. 

How would it feel to join a Royal family with all the royal facilities, Royal connections, and Royal Businesses?

Special, right?

But there is an Enrollment fee of $5,000 just to be a part of their community.

How would you feel paying about that?

Now if you are smart, you will join them, Because nobody gets this kind of opportunity. (Provided the fact that this is real stuff going on and nobody is scamming you)

I would easily pay $5,000 if I have That much money to this kind of offer.

Why?

If you think a bit harder and deeper,

you will understand that what you are actually buying is

1. Social Status

2. Awesome Royal Connections

3. A better version of yourself

4. Bragging rights that you are a part of the royal family

Notice one thing, they haven't mentioned what you would do with all of these things.

You made up these in your mind.

PAY ATTENTION

People easily pay a premium for those brands who give an opportunity to you to be a part of something big, Sometimes even bigger than you and them.

What Apple Sells?

Emotion and Social Status

What would you do first if you get a mail from The Royal Family tomorrow morning?

Let me know in the comments