Why Do So Many Personal Trainers Burn Out?
Tom Nikkola
Publisher: Nikkola Newsletter | Founder and Head Trainer: VIGOR Training | Fitness Business Consultant | Speaker and Educator | On a mission to break 10,000 fit pros free from the hours for dollars grind
Many personal trainers I’ve known were terrific at transforming the lives of their clients. Some of them, though, lost their own health, happiness, and passion in the process of doing so.?
Why do so many personal trainers burn out when they have a career that has such a positive impact on others? What causes a once-healthy and fit fitness advocate to rely on multiple energy drinks and sheer willpower just to make it through their day?
Little by little, they make choices they know they shouldn’t. They compromise by taking on an extra client hour at the beginning or end of the day. Or, they commit to training someone they know is not a good fit. And little by little, the passion and energy they once had is chipped away and replaced with fatigue, frustration, and poor health.
In most cases, it isn’t the fault of the company they work for (if they’re not independent). However, some personal training managers ride their top-performing trainers hard until they finally break down. Other managers might not?push?them, but they also don’t encourage them to limit their hours because it might affect their program’s revenue.
Still, even in those cases, the personal trainer can take responsibility for the situation.
So, if you’re new to personal training, let this article be a warning, so you never reach the point of burnout. For those nearing burnout, use this article to get your life and your career back on a healthy track.
Each of us has personal responsibility for our success, health, balance, and boundaries in our lives. And we also can’t ignore our bodies when they tell us something is wrong.
The following are the three most common causes of burnout.
And just so you know, I’ve experienced each one of them. Fortunately, I fixed things before I actually burned out.
Personal Trainers Have No Boundaries With Their Schedules
The earliest I ever trained a client was 4:30 am. The latest I finished up with a client was 10:00 pm. So, I wasn’t always a saint with my schedule.
I learned pretty fast that the income I made from a 4:30 a.m. client wasn’t worth the?sleep ?I lost and the lack of energy I felt. The 10:00 p.m. client cost me valuable family time, as well as just time to turn my attention to something other than fitness.
As a new personal trainer, you must be there when people are there. I get it. Most people work out in the early morning, mid-morning, late afternoon, and evening.
You might be tempted to step outside your schedule because the “perfect” client wants to work with you but can’t work within your schedule.
Other times, you’ll be tempted to train outside your schedule because you need it to hit your required revenue goal for your company. And still other times, you might be tempted to take on another client just to make a little more money.
I can relate to each reason. However, the personal trainers who last the longest and have the most fulfilling careers hold to their boundaries around their schedules.
If your new client?really?wants to work with you, he or she will find a way to make it work in your schedule.
You should be able to meet your company’s revenue expectations in a normal 40-50 hour workweek.
If you?really?need more money, find a way to pick up another client within the hours you have available. Or, consider adding another stream of income so you don’t have to depend on your sessions alone.
Personal Trainers Train Clients They Don’t Love
You have a unique personality. So do your potential clients.?Some?of those personalities are a perfect match.
Others will grate on your nerves, mentally wear you down, and frustrate the hell out of you.
In the short term, making an extra $500 a month to work with someone you?tolerate?might be tempting.
Over time, you’ll lose your edge and won’t bring your A-Game to the rest of your clients. Plus, the client you don’t love won’t get the best support he or she could. They’d get more from working with someone else.
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It’s not that there is something wrong with them. They’re just not right for you. But they’ll be perfect for another personal trainer with a different personality.
Again, I can speak from experience.
I know personal trainers who?love?working with people who come in with a new excuse every week. Not me. Initially, I took on clients whose hearts weren’t really into working out or getting fit. They just did it because they felt they were supposed to.
It wore me out. Eventually, I made a commitment that I’d only train those whose commitment was equal to or greater than my own. I felt more excited during the day, and I got better results with my clients.
And many of the clients whom I didn’t accept, I passed on to other personal trainers for whom they were a better fit. And you know what? Those clients got?way?better results with those other trainers than they would have with me. Everybody won.
When you take on clients you don’t love, you lose; often, so do they.
Personal Trainers Trade All Their Hours For Dollars
The bulk of your income likely comes from in-person training. Or, perhaps you do some online training where you charge people a 30-minute or 60-minute rate.
I often told myself, “I can train one more hour per day.”
Each additional hour you work could mean a significant income over the course of a year. Yet, that “one more hour” idea comes at a cost. You can only play “all-out” for so many hours each day. After that, you lose your mojo.
At a certain point, you’re no longer “there” with your clients.
In my opinion, a rockstar personal trainer has about six hours of awesomeness in him or her per day. If you train more than that, you’ll set yourself up for burnout. It might not happen in weeks, or even months, but it almost always will happen.
Fortunately, there are other ways of earning income outside of training sessions. And if you want to make this a career for the long haul, you’ll need to start using them.
You could add supplements to your product and service offering and sell them to clients. They’ll probably buy them somewhere else, so why not you?
You could also sell your programs, courses, or masterclasses online. You could even find affiliate offerings where you use your online connections and credibility to sell awesome programs that you don't need to service yourself.
For example, I've had a number of personal trainers use my affiliate system to get people started on a great training program where I'd do the programming and they'd earn a recurring commission.
If you think about all of the health and fitness-related "stuff" a personal training client uses throughout the day, they could buy much of it from their trainer instead of somewhere else. In fact, they'd probably end up buying better stuff since their trainer will have higher standards than their clients might.
The ideal scenario is where you can build enough of an ancillary business income that you get to train when you want to, not when you have to.
Love What You Do
Fitness professionals have some of the most fulfilling career opportunities in the world. They give people (who follow your recommendations) the gift of health.
But, you cannot give what you do not have.
If you don’t maintain boundaries around your schedule, carefully choose your clients, and make the most of the income opportunities you have in front of you, you will burn out. And when your fire goes out, it doesn’t just hurt you. It hurts all the people you could have helped.
Do yourself, and others, a favor and steer clear of the choices that lead to burnout.
Photo by Anastase Maragos on Unsplash
Retired Coach and Market enthusiast Helping Coaches to scale since 2013 "A good coach can change a game. A great coach can change a life." - John Wooden
10 个月?Hi, I am Kyle Thompson, really like what you do, open to any new business expanding possibilities?
Top-Tier Email Ghostwriter for Exec Coaches
1 年Tom Nikkola, Great post, my friend! Man, this article really lays out the challenges many trainers face in their careers. And like most industries, there is the risk of burnout. Right? I was a teacher for about 20 years, and burnout is common in that field too. The good thing about coaching is that if you're good enough, you can chose the people you decide to train. The good thing about coaching is that if you're good enough, you can chose the people you decide to train. The question I have is, are there support systems and strategies to help coaches with burnout? I'm sure that like teaching, coaches can experience burnout and lose some of the passion for their own health. Just sayin'! Once again, great article!
Wellness Advocate at Ironbywood and experience in Grocery retail
1 年Yep, I remember reading it. Time flies. 6 years ago already? Man. May have to check it out again?