Why do Service-Based Businesses Need a website?

Consumers are looking for companies with websites, and a website is critical to the success of a local business.“83% of consumers reported that having a website is highly important when choosing any small businesses"

It’s no simple task to run your own business, and your to-do-list will never stop. That said, when it comes to online visibility, you should not use it as an excuse for shortcuts. It is essential to position yourself online with a strong, professional destination, starting with your website, and giving customers the impression that you mean business and the motivation to engage more with their business. 

“83% of surveyed consumers( In the US) reported that having a website and using social media was a factor considered of high importance when choosing small businesses.”

6 Excuses Local Businesses Make For Not Having a Website in 2021

I don’t need a website

• 4.66 Billion adults use the internet in 2021(Datareportal, 2020)
• 96% of adults aged 18-55 are on the internet (almost everyone in that age group).
• On average, internet users spend 6 hours and 30 minutes online each day (Bond Cap, 2019).
• So, this makes sense that your business must be online with a well-articulated website.

2) My industry isn’t online

• wow! That's Awesome! That means less competition for you when you get online
• 65% of global internet users research products online
• Over 90% of people own an internet-connected mobile phone. Your customers do too.

3) I don’t have the money

• There are dozens of Do-It-Yourself website builders out there, including Weebly, Wix, and Squarespace.
• You don’t need to spend thousands of dollars on a custom website design. There are more affordable web designers available than ever before.
• You can hire an overseas freelancer via sites like Upwork, Elance, and Freelancer.

Pro Tip: Beware of these Cheap overseas website build. Many of our customers have come to Digitallydiv Agency after spending few dollars on these Overseas Cheap Web designers because the website does not work. We assisted them to get their Brand new Strategic and Conversion Ready websites to get more Leads and Boost their profit.

4) I have enough customers

• You never know about the missed opportunities your customers found elsewhere.
• 50% of all mobile searches are conducted with the hopes of finding local results.
• Your customers are looking for you. 61% of those searches result in a purchase.

5) I use social media instead to grow my business

• Great! That’s definitely part of any Business’s Marketing Strategy
• You’re indeed posting regular content, but what are you linking to? How do you capture sales leads?
• Your followers could be your customers.
• Bigger is better & Content is King. Leverage SEO. Businesses with websites made with Targeted content Strategy get 6x more sales/leads than websites with No Content Strategy Or No SEO.

6) I don’t have enough time to manage Website

• Do you have time for:
• A cup of coffee?
• Reading an email?
• Calling your Friends & family?
• That’s how long it takes to manage a website. (well, except maybe that last one)
• Many companies also offer managed website services. You’ll never have to touch it. precisely

Six Reasons Websites Are so much Important for Small Businesses.

1.Website is your 24/7 salesperson

 A website is a 24/7 marketing tool for a small business, allowing them to promote their brand without extensive effort. You see – a website should never be just an online brochure-like site that only talks AT your customers but rather an experience FOR your customers. Your website can provide the education, experience, and resources your customers need to become the brand advocates you desire.

2.Window Shopping has changed now!

Walking down Main Street is not the only way people nowadays go to shops and other small businesses. Clients are constantly looking for places where they plan to buy next on routine Yahoo, Bing, Google, Yelp, and other online sites. Ensure that you have a website, but also that you’re represented by each of the online search engines, review sites and other online spots your business can be considered for customer review in the first place on these websites. 

Beyond having your URL address available, also be sure your street address, phone number, and email ID are easily visible. Social media links can’t hurt, either, but only include these if you are actually active on social media.

3.Consumers are searching for your Business online

A website drives customers to your storefront. Consumers are searching for businesses online every single day and 50% of mobile website visitors are visiting the store within one day (Google).

4.Looking for Business loans? Banks look at your Business website

A website helps a business establish credibility with various people. Banks look to company websites when providing business loans, and customers look at company websites before they make an in-person visit.

5.First Impressions Count

Well, the reality is – we live in a world where people from Google before shopping visit websites like Yelp prior to their purchase and check-in through Facebook during their days. That’s why you want to make the best impression of your first impression. Starting with your website, customers judge whether or not they will even visit your store, restaurant or office. You are also likely to reject you completely if you believe that your site does not reflect the type of experience that your business or business should offer.

6.No Website Means Losing so much Business

It’s obvious that now if you have no website, you don’t have the possibility to find out who you are and customers to spend money on your services/products. 

This said, if you have a bad website it is better to have no website. While no website equals missed opportunities, a bad website can actually be worse since it literally makes your business look bad.

A bad website is far worse than no website – but let’s be clear… both are bad for business.

Wrapping Up Note!

Whether you’re a single-person show or work with 100 employees- your website should look like a team dedicated solely to maintaining a strong and noteworthy online presence. It’s important to “appear” versus someone updating your website every day. This is simply not necessary for most small companies. However, it is important to have a professional, polished website, which has good user Experience, Leads capturing mechanisms, and offers customers easy browsing, Quality Visuals, high-quality content, and an overall experience that engages them sufficiently to have a business with you.

About the Author:

Div Acharya, Founder, and Managing Director at Digitallydiv strong believer and want nothing more than to see you and your brand become amazingly victorious. With an MBA degree from Swinburne University, Melbourne in tow and a great passion for digital marketing, Web strategy, Social Media Marketing & Blogging, and enthusiasm, for assisting people to gain their confidence in Online marketing.