Why Do People Say Yes?

Have you ever wondered why people say yes to certain products or services, or how you can get people to?consistently?respond affirmatively to you offerings?

It's not just about the features or the price tag; it's about something deeper. It's about understanding who your preferred audience is—or should be—and crafting a brand that speaks directly to them.

When someone says yes to what you're offering, it's because they believe they need it and can afford it. This need isn't always tangible; it can be a perceived need, driven by emotions or aspirations. Usually, when I drink a chilled bottle of Coca-Cola, maybe what I really needed was cold water.?

Consider the latest trend in footwear—the Yeezy Pods, a new shoe design by Kanye West that resembles a pair of socks. Do we need them? For most of us, probably not. However, for those deeply invested in fashion and style, these may fulfill a need for expression and trendiness. In essence, if the product resonates with your lifestyle or aspirations, you're more likely to say yes.

As a business, your goal is to find the right audience for your offering and to craft a brand promise that consistently delivers on their expectations. This means understanding your audience's desires, challenges, and preferences, and tailoring your brand to address them effectively.?

Remember, while we can't control people's feelings or actions, we can influence them through effective branding. By clearly defining your audience and aligning your brand with their needs and aspirations, you increase the likelihood of hearing that coveted yes.

Till next time,

'Tayo Abobarin

(The Brand Architect)