Why do people read your content?

How often do you come across a white paper or customer success story published by a company? And how often do you read through it?

Why not?

Ever wondered why people read your content? Or don't?

In my experience, the underlying reason why someone reads any content (besides for pleasure) is the gap they experience. The gap between where they are and where they want to go. When we identify this gap for our audience, target customers or existing customers, our creations, products, or content work well. People read your content and will appreciate it if it helps them resolve this gap.?

Let me explain.

Imagine our customer, I'll call him Mr X. Consider a typical situation with Mr X; he wants to go from point A to point B. He wants to move away from the status quo and achieve his goals. Because he knows that by achieving his goals, he will get his desired payoff. He will get the prize he feels he deserves.?

But to get to those results, those outcomes, he must overcome his fears and wade past distractions. He must overcome blockers, resolve his own objections, and sustain through pain.

Now the question is, why should he do it? And if at all he is convinced, then the next question is, how can he do it? What challenges he would face, and how can he overcome them?

Think about yourself. Why do you read something? It is not about learning, really. It is about how that learning helps us go from A to B. If it does, we continue reading, and if it doesn't, we drop off.

The more we understand this underlying gap, the easier it is to create something meaningful and helpful. Overall, those who are clear on this create better content and better products.?

Understanding this gap, customer's journey, and intentions is highly important if we want to be good at creating content. In fact, it is equally important if we want to be successful in business.

Most of us want to change our status quo on our own terms and for our own good. Our goals, outcomes that await us, results giving us payoffs, fulfiling desires, and giving us the prize we deserve drive us. But distractions, hassles, and blockers get in our way. Our own inhibitions, pain, fears, and objections pull us back.

So, anything that helps us reach point B faster, better, efficiently, and effectively is what we read.?

That is one big reason why people read your content.

I have over 33 content ideas to help you create better, more useful and meaningful content. If you are interested, simply check the?download section?on my website.

Note:?This article was first published on my medium blog.