Why Do People Pay for Live Television? News.
Paul Dughi, MBA
![Paul Dughi, MBA]()
Paul Dughi, MBA
CEO, StrongerContent.com | Emmy Award winning Producer, Writer | SEO Expert | B2B Marketing Strategist |
We’ve heard so much about cord-cutting in the past few years. As streaming has increased, broadband-only homes are on the rise and now make up as much as 37% of homes, according to Kagan.
If you’re wondering why those still paying for satellite or cable haven’t joined the cord-cutter movement, we have the answer:
The majority of Americans that pay for live television say the main reason is local and/or cable news, according to a new study done by Civic Science.
Sr. Marketing Manager - Soar Environmental Consulting, Inc. - Brand/Demand/Development - Emmy Awarded Former Broadcaster
4 年I switched from DirecTV to YouTube TV because I get a lower price point, greater DVR space, and all my media on one Apple TV platform. I can get the two sports channels I wanted in one package at a lower price and one less platform I have to deal with ATT. Local news is there and the functionality of manipulating the video if I choose to. #nobrainer