Why DO people give to charity? The answers may surprise you!
Charity Link
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Giving to charity is by and large seen as a good and selfless act, so why is it that while some people happily donate to charity, others turn a blind eye to even the most desperate need? Is giving simply to do with being financially comfortable? Are religious people more likely to give than atheists? Is giving motivated by guilt or is it an ego trip?
As professional fundraisers, it’s our business to understand the psychology behind why people decide to support charities, especially with regular donations. In this blog, we examine existing research and data and ask the ultimate fundraising question: why do people donate to charity? The answers may surprise you!
Originally published on the Charity Link website blog page. Continue reading the article here