Why do most apps fail

Building a mobile app sounds exciting, and many people jump into it with the goal of solving a particular problem. But here's the truth that not many talk about: convincing people to actually use your app is the hardest part.

While the development process may seem challenging, it’s only the beginning of the journey. The real test lies in adoption of the app by the users.Many apps fail because of simple mistakes that could be avoided. In this article, we’ll highlight these 2 common pitfalls and offer solutions to address them.

1. Skipping Market Research

The biggest mistake anyone can make is skipping the market research phase. Imagine assuming that a particular group has a problem and you have the solution, but you haven't validated if the problem actually exists. You then proceed to develop and implement a solution based on your own assumptions.

But who confirmed that they actually have that problem?Market research ensures that your assumptions are accurate and that you’re tackling a genuine issue with your solution. By conducting thorough research, you can confirm whether a problem exists before investing time and resources into development, preventing the creation of something that the market doesn’t need.

2. Poor User Expirience

A poor user experience (UX) in mobile app development can drastically affect the app's success even if it offers exceptional features. UX encompasses the total experience a user has while interacting with a mobile app, including ease of use, efficiency, and satisfaction.

Applying effective UX practices is important because it directly impacts user engagement, retention, and the overall success of the app. In today’s world, there are many apps that are not only easy to use but also enjoyable, like social media apps. It’s unlikely that anyone will choose to engage with an app that doesn’t provide a seamless user experience.

A well-designed UX boosts app performance by refining navigation, reducing loading times, and ensuring a responsive and intuitive design. This leads to higher user satisfaction.Invest in UX/UI design from the start. Continuously test with real users to collect feedback and refine the experience.

Don’t let developers jump straight into implementation without first presenting the prototyped designs to users for genuine feedback. While it’s tempting to rush development and get the app to market quickly, it’s all for naught if users find the app difficult to use. User experience is crucial to the app’s success.

There are over 3 million apps on the Google Play Store and around 2 million on the Apple App Store. But how many apps do you personally have installed on your phone? Attracting users to your app is an honor, and to achieve this, you must ensure that your app is built correctly and follows all stages of development.

Whether you're eager to dive into app development or looking to bring your mobile app ideas to life, we can help. Visit our website to learn more and get in touch with us for personalized guidance. we are the best mobile application development company in Africa based in Nairobi Kenya.