Why do marketers choose Instagram for video marketing?

The question of choosing between Instagram and TikTok for video marketing is still a matter of debate, but a new Zoomd study shows that Instagram has a clear advantage in this area. The study surveyed leading marketers and highlighted key trends.

Research results

According to Zoomd, 79% of marketers spend at least 75% of their budget on Instagram, while TikTok gets a much smaller share - up to 25%.?

Despite this, 53% of respondents continue to use both platforms, which indicates the important role of TikTok in marketing campaigns, but Instagram remains the favorite.

One of the reasons may be Instagram's stability, especially against the backdrop of possible problems with TikTok due to legislative issues in the United States. This makes Instagram a more reliable platform for marketing investments.

Why is Instagram dominating?

Instagram offers marketers not only proven stability but also effective tools for engaging users through video content. The platform is actively introducing new features to help businesses grow and retain their audience.

A deeper analysis: Why Instagram is ahead of TikTok

The future of TikTok in the U.S. market is uncertain, pushing marketers to choose Instagram as their primary channel for video marketing. Political and economic factors affecting TikTok make Instagram a more stable and predictable platform.

According to Zoomd COO Omri Argaman, marketers prefer Instagram because of its effective advertising tools that allow them to achieve key performance indicators (KPIs) of user engagement. This reinforces Meta's position as an advertiser-friendly platform.

The study also showed an increase in the use of artificial intelligence (AI) in mobile marketing campaigns. About 50% of marketers are already using AI to optimize ads, which improves results and engagement. In addition, 56% of marketers have used content from influencers to engage users and plan to increase investments in this area in 2024.

However, new restrictions on the use of personal data on iOS and Android platforms create difficulties for retargeting. Despite this, most marketers are willing to increase their user acquisition budgets to stay competitive.

Practical tips for marketers: how to use new data for success

1. Assess political risks: Consider possible changes in the availability of platforms like TikTok due to political and legislative decisions. Keep an eye on developments to adapt your strategies in time and maintain the effectiveness of your campaigns.
2. Apply AI: Use artificial intelligence to analyze data and personalize ads. This will increase the relevance of ads and increase engagement.
3. Partner with influencers: Collaborate with influencers who really resonate with your brand to increase audience trust and product awareness.

1. Adapt privacy strategies: Take into account changes in privacy policies on platforms and develop campaigns based on direct interaction with users to avoid data access issues.
2. Evaluate ROI: Analyze which channels generate the most revenue when planning budgets and adjust your investments to maximize results.
3. Support user-generated content: Encourage your audience to create their own content, which increases brand trust and reduces marketing costs.

In a world where marketing is constantly changing, it's important to stay on top of new trends and use this knowledge to your advantage. Be flexible and ready to adapt your strategies to stay one step ahead of the competition.

To find out how to optimize your user acquisition strategy, visit our website for a free consultation!