Why do law firms have blogs?
Holly Cope
Lawyer Turned #1 Global Legal Tech Creator, Disrupting The Legal Podcast Industry, Host of "More Than A Lawyer" Podcast
Why do law firms have blogs...
There are a few reasons why law firms have blogs:?
But above all, the main reason why a law firm should have a blog is for search engine optimisation (SEO) purposes.
The fact is that many firms do not know how to optimise their content for Google which means that they are not taking advantage of the unlimited possibilities that this could give them.?
Despite, this, every law firm should have a blog.
Even if they do not develop their blog posts to make them rank on Google, a blog shows clients that the firm knows what it is talking about.?
It demonstrates that they are experts in their field and that they can help their clients with their legal issues.?
What is law firm SEO?
SEO stands for “search engine optimization.”?
When you have a question, where do you go?
…Google!
Google has ALL the answers nowadays and that is why we rely on it.
Imagine all the millions of people who go to Google to ask questions and all that information that Google collects about what they are searching for.
Your target audience is included in this data.
Law firm SEO is very important in driving people (traffic) from search engines like Google to your website.?
If you properly optimise your blog posts for SEO then it means that you can be found by your clients on Google.
Optimising your blog posts means searching for the exact search terms that your clients are searching for such as:
“What is family law?”
How do you optimise law firm blog posts:
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Why should law firms use SEO?
Essentially, the more valuable and relevant content that you put online, the better.?
It means that Google can recognise your content as a reliable source of information and will start to rank it higher in the search results.
Blogs are a great tool for producing content and are ideal for a law firm’s content marketing strategy.?
If the blog posts are properly optimised for Google, this means that they contain certain keywords that people are searching for online.
Law firms will have the potential to grow organically through SEO.
SEO, if done properly will allow firms to be reachable by new clients almost automatically.
SEO blogs should be the main aim for law firms and the main reason they should have a blog is to attract clients.?
Does content marketing work for law firms?
Yes, content marketing works for lawyers and law firms. Content marketing is simply producing a form of content such as blog posts or articles consistently.
The best content marketing method for law firms is having a blog.?
Unlike social media content, the blog belongs to the law firm's website and clients can use this to contact law firms directly without having to go to another platform.?
As such, a law firm’s blog is like an online digital asset for them as it can produce income by reaching and attracting new clients.?
Additionally, the law firm can also control what clients do through blog posts as they can include internal links or contact boxes, or email subscription options so that they can collect information about their clients.?
Blogs better than social media?
Some social media channels do not allow you to include links to websites (such as Instagram) which may put people off taking the step to click onto a law firm’s website for further information.
Social media posts typically last for a short period of time (minutes), whereas blog posts can appear on Google for months or years. This gives law firms greater exposure.?
As mentioned, nailing down a good content marketing strategy can be a great success for firms as it can give them a flow of organic traffic to their website automatically.
Need help with law firm SEO?
This post explains the importance of SEO for lawyers and why law firms have blogs.
If you need assistance with your law firm SEO strategy, your content marketing approach and actually producing valuable legal content to rank on Google, please do not hesitate to contact me at [email protected]