Why do I use exhibitions as one of my marketing tools?

Welcome to the newest edition of?Feel Brand You.

I`m so glad our paths crossed and you are reading these lines.

Feel Brand You?is a weekly dose of inspiration about branding and business building from my point of view, a branding photographer.?

Tomorrow, I`m exhibiting at The TOP Networking Worcestershire Festival of Business and I thought exhibitions as a marketing tool would be a great topic for today.

The Worcestershire Festival of Business is a free event and?one of the county's largest dedicated business exhibitions?celebrating Worcestershire enterprises. Exhibitors come from a wide variety?of sectors. Book your free ticket here

I would also like to invite you to visit me at my stand (floorplan is above) as I would love to meet you in person. If you scroll down to the bottom of the page, you will find what I`ve prepared for tomorrow.

But now let me share with you why I love exhibitions:

1. Great opportunity to meet my audience face-to-face: It provides a stronger sense of connection with customers and potential customers. This personal touch can help build stronger customer relationships and trust in my brand. I can also answer specific questions quickly compared to a back-and-forth email conversation. We might have started communicating online for a while so visiting me is a great opportunity to take our relationship to the next level :)
2. Market Research: Exhibitions offer a chance to conduct market research. I can gather feedback from attendees, assess the competition, and gain insights into industry trends and customer preferences which helps me to tailor my offers accordingly.
3. Brand visibility and awareness: Exhibitions offer a platform to increase brand visibility and create awareness about my products and services which can leave a lasting impression on attendees.
4. Lead Generation: Exhibitions are a valuable source of lead generation. Attendees are often potential customers, partners, or industry professionals interested in what you offer. Collecting contact information and qualifying leads can lead to future sales.
5. Networking: Trade shows and exhibitions bring together industry professionals, competitors, and potential partners. Networking at these events can lead to collaborations, partnerships, and valuable business connections.

However, exhibitions usually have a substantial marketing cost, so not everyone implements it in their marketing strategy. ?

5 ways?a business expo can benefit you as a visitor:?

1. Learning Opportunities: Business exhibitions often feature presentations, seminars, and workshops on a variety of topics related to the industry. As a visitor, you can attend these sessions to learn from experts, gain insights into the latest industry trends, and acquire new skills and knowledge.
2. Networking Opportunities: Business exhibitions provide an excellent opportunity to network with other professionals in your industry. You can meet potential partners, suppliers, or customers, exchange business cards, and build relationships that could lead to future collaborations or partnerships.
3. New Product and Service Discoveries: Business exhibitions are a great way to discover new products and services that could benefit your business. You can explore exhibitor booths to learn about new products and services, compare features and prices, and even request demonstrations.
4. Market Research: Attending a business exhibition can help you gather valuable market research. You can observe your competitors, gather feedback from customers, and gain a better understanding of the latest trends and developments in your industry.
5. Career Opportunities: Business exhibitions can be an excellent opportunity for job seekers or find new potential clients?to network with or learn about career opportunities in the industry.?

My special invite

As I promised at the beginning of my email, I`m revealing the special offers I created for the day.?

Offer 1:?

LinkedIn Profile Makeover Day

At the exhibition,?I`m going to promote my next LinkedIn Profile Makeover Day which is on Tuesday 17th October 2023 10am-3pm. You will have the opportunity to take the early bird offer and save ￡100 on the day.?

One lucky winner will win a place for it so it`s definitely worth popping by and entering the prize draw. (If you paid a deposit to attend the LinkedIn Profile Makeover Day, and you are the winner,?you will receive a refund)?

Offer 2:?

Share your full-day?Branding Photoshoot with?your Business Friend and save a whooping ￡700!!?

Do you want to grab your business bestie,?visit my stand together and?book a full-day shared?Branding Photoshoot with me for the price of 1??

Think of spending the day with your business bestie somewhere amplifying the beauty of the autumn colours, the magic of the autumn lights, sharing the cost, the?laughter, the cake, the hot chocolate, the fun and half the nerves whilst creating amazing images for your business.?Are you in??!!

Why do I share my offers with you now??

Because you are special to me being a reader of my LinkedIn newsletter which means you are one of the first to know what`s on the horizon.?

In addition, you know now what to expect when you visit me on Thursday?so you can come prepared with your questions or payment to secure your special offers.

I really hope to see you tomorrow.

Have a great day. ?

Who is Vanda??

Vanda Szabo?is one of Worcestershire’s leading multi-award-winning branding photographers for women in business and is passionate about seeing female leaders transform in front of the camera.?She rises up females from the shadows to be the proud face of their businesses through beautiful, storytelling visuals.?She is a natural-born confidence coach.

Click here to book a Chat with Vanda.

If you would like to be a guest writer in?Feel Brand You, please get in touch.