Why Do I Need A Message?

“Everyone in business is talking about their message, or how to create a message… but WHY do I need a message? I do many things for my clients and it’s hard to put it into one message.”

That is a direct quote from a conversation I had last week. And I get it, as business owners, coaches, consultants we have many strings to our bow and it can be hard to focus.

We created our own business as we didn’t want to fit in the employee box. We wanted to break-free from constraints.?To work on our own terms and see success on our terms.?100% yes.?

BUT and yes, there is a but… in business we only see that success and flexibility we dream of when we have a clear focused message.?

• Your message brings the right people to your service, it repels the wrong people.
• Your message needs to provide clarity and direction to the listener or reader.?
• Your message focuses your marketing activities

Don’t be like the coach who I spoke to and shared within ten minutes told me 17, yes seventeen different offers that they have. Information overload hit fast as I was listening.

Luckily creating calm from chaos is one of my superpowers to help people sort out their message, and another ten minutes later on the same call I’d managed to extract the big message from the coach as to who they supported and how.?

A Special Invite

It’s super tough doing this for ourselves, and this is why on the 28 February I am hosting my “Elevate” Mastermind Accelerator day, focused 100% on refining your message to elevate your business online.?

We start by looking at your brand values and philosophies then create together your BIG message that will bring greater clarity than you’ve had before in your business.?

Your message needs to be aimed at users with dreams like…

• Making a significant impact in the world.
• Feeling important.
• Achieving something that currently feels "impossible”.

It tells them “You hear them, see them and is a place for people like you”

I often talk with clients about creating content that speaks to their audience’s Inner Truths - the things that make them say "OMG that is so true!"

Often, these Inner Truths are their pain points - because that's a great way to keep them focused on the solution that you offer. But there’s a brighter side to Inner Truths, too:

• Your customer's dreams. The things they really want.

Relatable messaging that resonates with your audience’s dreams won’t just make them smile ruefully but drive them to engage…

It’ll also get them envisioning exactly how your service can actually help them achieve those dreams, whether that’s…

• “Having a beautiful bathroom”, “feeling better about how I look”, “getting past my money blocks” or, “enjoying life without time-bound constraints”.

Even if you didn’t realise it until now, your service has the power to move your ideal customer closer to their dreams.

Your content, your message needs to remind them of that.

Whether you're new or 30 years in your industry, realigning your message is something you need to revisit every 6 months, as you change and your clients evolve.

On February 28, you may just discover the messaging breakthrough you need through ELEVATE! - my one day Mastermind Accelerator for a small group of committed coaches and consultants.?

This isn't just sat listening to theory but actionable content we do together, along with other entrepreneurs like you, on the day ??

We will be mapping out your entire online business framework on one sheet of paper which will hopefully help add a zero to your business in the next 12 months or less.?

During our day together, you’re going to discover exactly how to get more people to invest more money in you more often ??

If you're ready to walk away with...

?? YOUR CORE PREMISE IDENTIFIED in a way that just makes sense, sums up your unique promise, and inspires people to commit to take action every time they hear what you do

?? YOUR UNIQUE BUSINESS FRAMEWORK?A unique-to-you framework that displays your knowledge visually, and outlines exactly what you sell, and stays in the minds of listeners for weeks, if not years to come.?

?? CRYSTAL CLARITY & CONFIDENCE on what to do every single day to give you unstoppable momentum … so you can spend less time selling and more time doing what you love.

… THEN YOU’RE NOT GOING TO WANT TO MISS OUT ON THE ELEVATE ONLINE DAY!

I'm inviting you to join me on February 28 so we can discover YOUR breakthrough together ??

Last few seats remain for this exclusive day aimed at those of you who are more introverted in nature and need support getting your message out of your head and onto paper, to then propel your overall business strategy upwards.

If you have questions, by all means send me a message to [email protected]

Warmly,

Susanna

PS. All attendees get recordings of the day after the event.

Newsletter: 21 February 2022