Why do customer interviews often fail?

It's a common issue for startups during customer development.

Rob Fitzpatrick, author of "The Mom Test," shares why traditional methods can be inefficient.

Building a community for customer feedback is more effective than traditional cold calling.

Instead of reaching out to customers individually, create a community where they can share their experiences and challenges with your product.

Adopt community-led customer development. Build a supportive group where customers can openly discuss your product.

This method saves time and combines customer learning with support, leading to better insights and satisfaction.

Improve customer feedback by building a community around your product. This approach enhances both customer satisfaction and product development.

→ Recognize the limits of traditional methods.

→ Create a community for customer success.

→ Encourage open, natural conversations for better feedback.

Rob Fitzpatrick - Author of "The Mom Test"