Why Do Brands Today Need Nano-Influencers More Than Ever To Boost Awareness?

Nano-influencers are the latest inductees to hit the influencer marketing niche — social media users with as few as 1,000 followers but no more than 5,000. These digital citizens are known to consumers as “regular people” with exceptional social media skills and a natural aptitude for influence.?

Brands now recognize the close and personal bond Nanos share with their audience, compared to influencers with large followings and often very little engagement. This, paired with their reputation for being genuine and trustworthy, is precisely why nano-influencers are becoming a popular choice for brands .?

What Is A Nano-Influencer?

Nano-influencers are individuals with less than 10,000 followers on social platforms. Just like micro-influencers, nano-influencers on Instagram create content around a specific niche, which helps them attract a small, but a highly-engaged group of followers. Their accounts are neither polished nor glamorous.?

Compared to macro-influencers, nano-influencers are very selective about their brands. But when they collaborate with a brand, the results are always impressive.

Since they are considered experts in their niche, the audience usually trusts their recommendations and buys the products.?

Leading brands are slowly learning their value and have started offering them jobs. Among them is Reebok, which worked with nano fitness influencer Craig Peters (@theburpeeguy ) to promote the launch of the Reebok Nano 7.?

Why Should Brands Work With Nano-Influencers?

You stand to gain many benefits from working with this group of creators. Let’s look at the top six.?

Nano-influencers have a close relationship with their followers

Nano-influencers have a strong connection with their audience, much more when compared to?the following of regular influencers.?Nano-influencers and their tribes have a higher rate of engagement.?

Nano-influencers are more authentic

Social media today, especially Instagram, is full of people living the ‘perfect life,’ and users are starting to see through the smokescreen. Nano-influencers are ordinary people who spend time creating real content. As a result, their posts feel more authentic, and if they’re promoting a brand, it’s because they believe in it, not because they are getting paid.?

Nano-influencers create personalized content

Most influencers create content around a specific niche. By doing this, they attract a following highly interested in the topic.?This makes nano-influencer brands suitable for running targeted campaigns that promote their products to a specific audience segment. But you should identify influencers with similar interests.

Nano-influencers are more accessible?

Nano-influencers are still somewhat undiscovered by brands, which means they are easily available as compared to macro-influencers. Plus, because you have many influencers to choose from, you can pick more than one creator for your campaign.

Nano-influencers are cost-effective

The nano-influencer rate card is low compared to other types of influencers. Nano-influencers provide you with more value for your money. They are also eager to work with brands in their niche and can even accept products or services as payment.?

Nano-influencers allow easy scaling of campaigns

When working with a nano-influencer, it’s easy to scale up or down depending on your needs. And because the nano-influencer cost is low, you can collaborate with more than one influencer at a time. This allows them to create more personalized content to reach their target users more effectively.

Are you looking to partner with the right influencer? We've got you covered; look no further - register your interest with atisfyreach, our AI-based platform, to supercharge your brand! And don’t forget to leave a comment below if you want to add to this post.?