Why do big social media accounts not make money?

It’s easy to assume that big social media accounts make a lot of money…

But from everything i’ve seen, this doesnt have to be the case at all.?

In fact, often big accounts fall off due to their slack of income stream.

And it’s 100% the creator’s fault.

They’re not good at converting followers into cash.?

And if you want to create the kind of social media brand that makes a TON of money from a relatively small audience…

It’s critical you understand why.

To illustrate, imagine this.

Imagine your entire following.?

Only a small percentage, 5% maybe, would be willing to purchase right off the bat.?

The second minority, would be aware of what you’re selling and relatively interested in the product, let’s say 20%.

The next minority would be aware of the problem your product o coaching is solving, although unaware that YOU are the solution and have the solution, let’s say another 25%.?

Finally, there’s 50% left, and these people are all just followers, unaware of the issue at hand, or that there is a solution.

What you have to do in order to make money from your audience, however small or large it may be, is tailor to the right audience(s).?

The majority of your content should be targeting the first two groups, meaning 1. People that want to buy and 2. People that are on the fence about buying.?

Convince them to actually step over the hurdle and make that purchase, that’s the easy cash. Do this through having good posts that make them realize they do in fact have a problem and NEED your solution, ultimately, close them into action with a good CTA.

Next, for groups 3 & 4 you want to increase solution & problem awareness.

You do this through entirely different content types than the former.

This is done through content that even explains the base-level problem, and shortly introduces your solution, but don’t try to sell them at all, you just want to make them understand the basics. You’ll sell them with the other content.?

What’s most important is to target the top 25% of followers (groups 1 & 2), they’re primed for buying.

It may seem complex, but read over this twice, understand the basic principles, and apply them as best you can.

If you have any questions I’d be more than willing to have a chat.?

Cheers.

-Yoaquim