Why Do Award Submissions Matter?

Submitting a person, product, or company for an industry award can be a time-consuming process. It can leave you wondering, is this really worth it? In our opinion, the answer is yes.

Award submissions are an important part of building and maintaining your brand’s credibility. If you win the award, it raises your company's profile. It’s a testament to how you do business. It provides social proof that shows that your company is the real deal.

In addition to proving your credibility, award submissions are great for developing brand awareness. Being nominated for an award gets your name in front of more people and can drive new business.

Lastly, the award submission process provides valuable feedback that can be used for further improvement of company policies and products. Judges often provide specific feedback to nominees, which give companies the opportunity to make changes before the next award season.?

What Does It Take To Win?

Like anything, you get out what you put in. Here’s our top tips for maximizing your chances to win.

• Give the judges what they want. Read the award criteria carefully and put together an original submission that includes all of the information requested.
• Follow the rules. Check for word counts, limits on supporting materials, and deadlines. Take note and ensure your submission complies - otherwise it may not make it to the judges for consideration!
• Put your best foot forward. Choose high quality materials that showcase your product or service in the best light. This may be the first time a judge has seen your brand, so first impressions count.
• Make it compelling. Only include relevant information in your submission specific to the nomination and clearly explain why your submission should win. Don’t leave the judge in any doubt.
• Review your submission. Read your entry carefully and ask a colleague to do the same. Check for grammatical errors, typos and word counts. Remember some of the information you submit may be published if you win, so remove any trade secrets!?

At Industria, we have a strong track record of helping brands win industry awards. Chat with us to find out how we can help you.