Why Diversity and Inclusion Matter in Business

What would it look like if our marketing recognized and celebrated the diversity around us??

Embracing and valuing cultural inclusion can bring communities closer within a company and market audience. Our world is filled with many, many beautiful cultures. Our marketing and branding efforts should celebrate our diversity instead of ignoring it.

There are many ways to promote diversity and inclusion in your brand communications. However, it is important to note that there is no one-size-fits-all approach. The best way to determine what will work best for your business is to consider the following factors:

• Your Audience: In order to practice empathy and promote inclusion with diverse content, it's important to understand the lived experiences of people who are different from you.
• Your Message: Anytime we create a marketing campaign, a social media post, print, videos, or illustrations, we have to form an understanding of how our audience will connect with that content.
• Your Design: People are more likely to engage with brands that feature diverse imagery and who make them feel seen, heard, and understood, so it's important to include people of all ages, races, genders, abilities, and sizes in your visuals.

Using inclusive images in branding isn't just about trying to fit in with trends, or improving a brand's bottom line by making more money. It's about the profound significance it has on humanity.?

By developing an inclusive strategy, you can ensure your business is relevant to your communities and not exclusive to some. If you are wondering how to get started, our new blog can help you craft a strategy that works for your brand.?

And if you are ready to dig even deeper, my brand NEW LinkedIn Learning Course: Working With Inclusive Images is a perfect place to deep dive.?

Nicte Cuevas is an award-winning bilingual Brand Strategist, Designer, and owner of Nicte Creative Design. She connects color, cultura, and design into a purpose-driven brand strategy for visionary companies. Her roots from Venezuela, Mexico, and Colombia deepen her love and commitment to cultural diversity in her work. As a LinkedIn Learning instructor, Nicte has taught thousands worldwide with courses on branding, color psychology, and design.