Why a Diverse Product Catalog is Key to Growing Your Online Print Business in 2025

Let’s face it—running an online print store isn’t just about offering great quality prints anymore. It’s about giving your customers options . Lots of them.

Think about it: When was the last time you walked into a restaurant with only three items on the menu? Probably never. People crave variety, and the same goes for your web-to-print business. If your product catalog feels limited, you’re leaving money—and customers—on the table.

Customers today expect a wide range of customizable print products, from packaging and signage to apparel and promotional items. A 2024 report by Smithers predicts that the global digital print market will reach $230 billion by 2030, driven by increased demand for customization. To capture this growth, print businesses must diversify their product offerings—and that’s where web-to-print technology plays a crucial role.

So today, we’re diving into why having an extensive product catalog is the key to unlocking your store’s full potential . Ready to level up? Let’s go!

1. Changing Customer Expectations: More Than Just Business Cards

Today’s customers want customized prints for every aspect of their business or personal life—whether it’s branded packaging, wedding invitations, or promotional merchandise.

B2B customers need bulk printing for signage, brochures, and corporate merchandise.

B2C customers are looking for personalized gifts, home décor prints, and event invitations.

E-commerce sellers require product labels, packaging, and stickers for branding.

If your catalog is limited to basic print products, you’re missing out on huge revenue opportunities.

2. Expanding Revenue Streams: More Products, More Sales

A broader catalog means multiple income sources instead of relying on one or two high-demand products.

Example: If you sell only business cards, your revenue is limited. But by adding custom notebooks, banners, stickers, and promotional apparel, you increase order volume and average order value (AOV).

Key takeaway: More product options = More sales = More growth.

3. Leveraging Web-to-Print: Seamless Product Expansion

Managing a large product catalog might sound overwhelming, but web-to-print software makes it effortless.

Predefined Templates: Customers can easily customize pre-designed templates for various products.

Dynamic Pricing & Order Management: No need to manually update prices for different sizes and print materials.

Automated Print Job Processing: Orders flow smoothly from online checkout to production.

With the right web-to-print technology, you can scale your product offerings without increasing operational complexity.

4. Personalization & Customization: The Growth Driver

Personalized print products are in high demand—and this trend is only growing.

1. 67% of consumers prefer customized packaging for branded experiences. (Source: Packaging Digest)
2. 78% of businesses say that branded promotional products improve customer engagement. (Source: PPAI)

From photo gifts to corporate swag, offering customization options gives your store an edge over competitors.

5. Competitive Advantage: Stay Ahead of the Market

A diverse product catalog helps you stand out in an increasingly competitive print industry.

Compete with large marketplaces by offering unique, high-margin print products.

Attract repeat customers who need multiple print solutions from a single provider.

Reduce reliance on seasonal demand by offering products that sell year-round.

?? Example: A print shop specializing in wedding invitations can expand into event signage, thank-you cards, and custom décor prints to maximize revenue from a single customer.

6. Automation & Scalability: Growing Without Extra Effort

Web-to-print solutions automate complex processes, so you don’t have to manage everything manually.

AI-powered preflight checks ensure print-ready files, reducing errors and reprints.

Order routing & workflow automation streamline production and delivery.

Multiple product configurations allow customers to select materials, sizes, and finishes with ease.

The result? You can scale your business without increasing workload.

7. Real-Life Success: How Print Shops Are Scaling with Product Diversification

?? Case Study: A Packaging Printer’s Success Story

A print shop offering standard business stationery expanded into custom packaging and labels using web-to-print technology. The result?

? 60% revenue growth in the first year

? Higher average order value (AOV)

? More repeat customers

By leveraging web-to-print automation and expanding their catalog, they transformed their business from a niche printer to a full-service print provider.

Conclusion: Variety Matters More Than Ever

Expanding your product catalog is not just an option—it’s a necessity for growing your online print business in 2025. Your customers aren’t one-size-fits-all, so why should your products be? Here’s why offering a wide range of options is non-negotiable:

• Customers Expect Choices: Whether they’re looking for business cards or custom mugs, shoppers want to find exactly what they need in one place. If they can’t find it on your site, they’ll click over to your competitor’s.
• Cross-Selling Opportunities Galore: When someone orders brochures, they might also need flyers, posters, or even branded merchandise. A diverse catalog encourages those “add-to-cart” moments.
• Seasonal Sales Boosts: From holiday cards to back-to-school supplies, seasonal offerings keep your revenue steady year-round.

With DesignNBuy’s Web-to-Print Solution, you can seamlessly manage a diverse product catalog, offer customization, and streamline print workflows—all from a single platform.

?? Ready to expand your print business? Get a free demo today and discover how web-to-print can power your growth!