Why Disney and Celebrity Are Betting Big on River Cruising

The river cruise industry is evolving, and major players like Adventures by Disney and Celebrity Cruises are jumping in. But why now? And what does this mean for the future of travel?

Main Points:

• New Players, New Possibilities: How Disney and Celebrity are bringing fresh perspectives to river cruising.
• A Changing Demographic: The average age of cruisers is dropping—could river cruising be the next big thing for younger travelers and multi-gen families?
• What’s Next?: Speculative insights on how this could reshape the market.

Curious to learn more? I dive deeper into these trends and what they could mean for the future of river cruising in my latest Substack article. Read it here and don’t forget to subscribe for more insights! And if you know others who may be interested, please share it with them. Thanks!