Why discounting is the route to failed print sales

Price discounting is seen as a valid strategy to win new customers. It is also used to fill presses at short notice. Every week I received emails from printers trying to win me over with reduced prices. It’s great news for me as the buyer. But it’s not so good for the company.

Here are three reasons why price discounting doesn’t work: https://profitableprintrelationships.com/why-discounting-is-the-route-to-failed-print-sales/

Do you price discount? Or do you have an alternative strategy to win business?

Matthew