Why is Digital Networking Important Today?

I don’t want to pass up the opportunity to share an article I read about the importance of digital networking today. Here are a few highlights:

The world’s changed. We are living in a whole new business environment, where physical events aren’t always an option anymore. It is hard to believe but we might never come back to our previous business environment. Thus, digital networking has become a solution for many businesses to keep functioning. Digital networking is essential in any marketing strategy today.

Attending specific industry events is a great way to exchange relevant information and knowledge with other people in your sector or customers. Discussions in these events are usually inspiring and can lead to new ideas, directions and motivations. But it also can lead to new leads. According to professional marketing leaders, participating in networking events fosters direct feedback on projects, opinions, and ideas. Also, in some of these events, one can get the view of potential clients about new ideas and plans. However, there’s been a switch to digital due to the circumstances.

Over the last years, digital networking has been an important element to build relationships in combination with offline networking. Social networks allow you to connect before, while, and after attending an offline event. LinkedIn is probably the best platform to perform B2B networking and find industry-related groups. Through this powerful social platform, you can find all kinds of groups that match your target audience or your specific industry. Furthermore, you can reach a larger audience at any time you want, gaining visibility and availability.

Gaining visibility through digital networking

Besides the company blog, social networks offer a brilliant system to disseminate content. To attract users to visit its social profile, a company must have a presence in its industry’s digital and physical environments.

Provide professional opinions and valuable information that nurtures the debate and the exchange of ideas with other users.

Make sure you project the right image and establish yourself as an industry leader by always adding value.

Connecting with the right people

A great way to connect with the right people and grow relationships that will help your business is getting involved in different events. To keep well informed about activities and the people who attend them, you must track all the movements related to your market niche. One of the easiest ways to do this is the?use of hashtags , especially for events. Always make proper research of the hashtags used around an event so you can obtain the desired result while using them. Before attending an event, hashtags can also help you to detect the people you want to connect with in the future. Additionally, participate in the conversations around the event, this will help you to prove a real interest and will give you and your business visibility and brand awareness.

Start having an interaction with them, tag them in posts to engage them with your content before the event. You might even encourage them to contact you.

Gain better opportunities with digital networking

Planning activities during the whole process, before, during, and even after an offline event, has proven very beneficial to contacting new people and promoting new business opportunities. The entire idea is that people get to know you in a more?human way ?generating?empathy and confidence in you? and your company. People who regularly attend offline events and have constant online interaction in networks related to their industry end up forming groups that work great to prompt each other in their projects.

Remembering B2B business is done between humans

Virtual networking has become vital to doing business in the digital era. Social networks are the first reference in the marketing and sales environment, as channels that allow companies to introduce their projects and their success stories. We can say that thanks to these platforms, we can transcend physical boundaries, and we can establish a new kind of relationship with clients and all the people in our professional environment. Professional networks such as LinkedIn have managed to place themselves at the head of personal brand management tools in the digital environment.

Want to know more? Head on over to the full article here for more ideas and perspective. Afterwards, why not drop me an email to share your thoughts at [email protected]; or call me on 0467 749 378.

Thanks,

Robert