Why Digital Marketing?

More than 50% of Startups die after the first few years. One of the main reasons is lack of marketing strategies. Since the birth of the internet, people have been more connected than ever. A lot of people spend their time online, What are they doing? Most of them spend their time watching videos on different social sites, Netflix, YouTube and pornography sites (The number one searched keywords).

As a business person, One needs to tap onto that and get their customers. Use of billboards is becoming less useful by day since people spend their time glued onto their phones watching funny videos, YouTube and movies downloaded or on Show max. Solution of businesses today is going online.

How I do this?

As a certified Google Digital Marketer, I am willing to share a few insights I have learnt.

Step 1

Get your business on Local online directories or listings. This will put the word out there that your business exists. How? You ask. When searching for something online, You are likely to appear as a recommendation due to search engines and online maps.

Once on google map with the help of Google My Business which you can use using your gmail account, You can add a website where people can add the details of your business. This can be about the business, Services offered, Photos or even videos. Contacts will be in the google map but it needs to be on the website too.

Websites can be expensive to make. Why not start with a social media page like Facebook page which is pretty simple to make? Then you can grow to an Instagram page for photos for businesses. All the mentioned including twitter have an Ad option. Google Search engine has an ad-space too where you pay for clicks. With the new features, Its easy to add features such as creating appointments and advertising events for things like promotions.

Withe the multiple e-commerce websites for online stores such as Alibaba and jumia are making a killing out of this. Why not make your own platform for that?

You have done all this right? How do you its working? Analytics. Google analytics helps you gauge how well your methods are working. You can even know where your Visitors are from.

For more...Keep in touch by a follow and we are going to learn together.