Why digital marketing is required for the continuity of the business?

Do you really want to learn how to sell products online without touch and feel?

Do you really want to learn how to build personal branding/Influencer?

If your answer is yes, then this article is for you.

Below are topics, you will learn from this article:

1.     Fundamental of marketing.

2.    Digital marketing Vs Traditional marketing.

3.    CATT Marketing Funnel

4.   Integrated Digital Marketing

5.    Personal Branding: Mass Trust Blue Print

Let’s begin,

1)    Fundamental of marketing:

Marketing starts before creating the products. Its starts with understanding the customer and customers’ needs that lead to creating a product that fits.

Marketing is about sending the right message, to the right person, at the right time.

Marketing is not just about selling. Its is also about keeping an existing customer happy by communicating with them so that they can remain a customer for life.

The purpose of marketing is to build a brand and capture a position in the minds of the consumers.

Marketing is a game of perception. Products rooted in reality. Never let marketing become more important than the product. A great product sell itself. A great product converts your customer into brand ambassadors. Word of mouth marketing is the best channel of marketing ever.

“The aim of marketing is to know and understand the consumer so well the product or service fit him and sell itself…The aim of marketing is to make selling superfluous”. Peter Drucker

Let’s take McDonald’s case studies:

 McDonald’s: McDonald’s concentrated on studying the Indian culture, its value-system, its influence in food consumption decision making. The menu offered in India is totally unique and not present anywhere in the world. The menu was adapted as per the Indian local taste and introduce veg segment for vegetarian. The following represent the core of menu adaption:

·        Maharaja Mac replaced Big Mac, Chicken patty used instead of beef.

·        Respect for local culture – No beef or pork used.

·        Veg menu – McAloo burger, Veg Paneer wrap etc.

·        Eggless sauces and re-formulated own products using Indian spices.

·        Only used vegetable oil for cooking.

McDonald’s uses a combination of the following pricing strategies:

·        Bundle pricing strategy

·        Psychological pricing strategy

In the bundle pricing strategy, McDonald’s offers meals and other product bundles for prices that are discounted, compared to purchasing each item separately. For example, customers can purchase a Happy Meal or an Extra Value Meal to optimize cost and product value. On the other hand, in psychological pricing, the company uses prices that appear significantly more affordable, such as ?__99 instead of rounding it off to the nearest dollar. This pricing strategy helps encourage consumers to purchase the company’s products based on perceived affordability. Thus, this element of McDonald’s marketing mix highlights the importance of bundle pricing and psychological pricing to encourage customers to buy more products.

2)   Digital marketing Vs. Traditional marketing.

Traditional Marketing: It is a marketing strategy which involves using the medium like Print Media, Tv Media, Radio and Outdoor Media for advertising. This medium still the most widespread and most of the advertising budget is allocated for this medium by large corporations.

Digital Marketing: It is the marketing strategy which is targeted to the audience on the Internet. The various channels of advertising are Search Engines, Website, Mobile Apps, Social Media and Games. It is growing at a very fast rate compared to Traditional Marketing.

Digital Marketing Vs. Traditional Marketing: Why Choose Digital

For some brands, especially the well-established ones with a huge offline audience, can afford traditional marketing may be too expensive. But for the many small businesses those who have tight budget, digital marketing can prove to be a savior. That’s why many new and old businesses are leveraging the power of digital marketing.

·        1: Higher Customer Engagement

Traditional marketing doesn’t allow direct interaction with customers, whereas digital marketing offers a higher level of engagement and interaction. Through social media, live chat, and email, you can easily engage with your target audience, which is not possible through traditional marketing methods. Liking, sharing, commenting on social media posts, rating products and reviews are the ways audience can communicate with you. You need to respond promptly and professionally to keep them engaged.

·        2: Measuring ROI Easier

When you give away brochures, distribute fliers or advertise in magazines, you don’t know how far your marketing is going to be successful. You may be headed in the wrong direction, but there’s no way to tell.

Digital marketing lets you measure results. Google Analytics and other tools help you record things like the number of people who visited your website, how many clicked on ads, how long they stayed on the website, how many purchased, and so on. This way, you can easily measure your ROI.

·        3: Bigger Audience Range

Traditional marketing is limited in many ways, but one of the biggest restriction that comes with it is the inability to go beyond a regional or local audience. Your business may not be geographically-bound.

You can not only reach larger numbers of people; you can reach them regardless of their geographic location. When you post something on your Facebook page, you can reach someone who lives a couple of blocks away, or a continent away too!

·        4: Less Expensive & More Effective

Would you rather invest in an advertisement where you pay based on performance or in a costly newspaper ad that is seen by a limited audience? Digital marketing allows you to spend less while gaining more. For many businesses, it’s a no brainer.

3. CATT Marketing Funnel

 CATT marketing Funnel Stands for W=n^CATT

n = Niche

Your Success and wealth depend on your niche you choose. Take more time while research your niche.

C = Content

Customer are looking for quality content which is impressive and help them to solve their problem. Useful content attracts people to visit your website, learn from it. Regular posting quality content, customer have a reason to revisit your website and also help in acquiring new customers. 

A = Attention

To bring attention of your target customer through social media, blog post, live webinar, you tube videos and so on.

T = Trust

Trust is very essential factor to grow any business. Trustful relationship help your audience to become customer. Build trust with your audience with Tripe wire, marketing automation and re-targeting methods.

T = Transaction

This is the final step of funnel, where you convert your lead into customer and enjoy the sales.

If you focus on CATT formula. Your wealth definitely maximizes.

4. Integrated digital Marketing

Integrated digital marketing is all about the integration of multiple marketing strategies to form an online approach for your business.

Here’s what it typically entails:

·        web development and design

·        search engine optimization (SEO) and search engine marketing (SEM)

·        content marketing

·        social media marketing

·        local listings management

·        paid advertising (or pay-per-click advertising) campaigns

The idea behind integrated digital marketing is that, while each individual strategy doesn’t have a huge impact on its own, when used in combination to create a more influential online presence.

5. Personal Branding Mass trust

Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact.

The process of personal branding involves finding your uniqueness, building a reputation on the things you want to be known for, and then allowing yourself to be known for them. Ultimately, the goal is to create something that conveys a message and that can be monetized.

Here are 6 steps in evolution of a personal brand

1.      Learn: First you need to learn new skills and brush up existing skills through concept, facts and procedures. Remember the facts and practice the procedures.

2.     Work: Implementation is the real world will give you better understanding. Whatever you learn start working on it, do some practical implementation. [ Work = job/freelancing/own project]

3.     Blog: Write about what you have learned and experienced through your work. When you write, you understand it better and you will also start building your personal brand through your article.

4.     Consult: Now, you build personal brand through acquire new skill, work on it, have practical experience. Next step provides consulting other business instead of working for them.

5.     Mentor: Mentor other who wants to be aspire like you. Teaching will help you scale your understanding to a whole new level.

6.     Startup: Till the time you reach 6th step, you become an influencer. Use your personal brand for your own startup. It can be your product or services, anything that you have gained in the process of learning, working, blogging, consulting and mentoring.

“Your brand is what other people say about you when you’re not in the room”. Jeff Bezos, Amazon

Conclusion: -

I hope this article helped you understand the Fundamental of marketing, Digital marketing Vs Traditional marketing, CATT Marketing Funnel, Integrated Digital Marketing and Personal Branding: Mass Trust Blue Print. All the strategies help you to grow your business and become a powerful personal brand in your niche.

The only way to become master in marketing …Practice continuously.

“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.” It's a quote that emphasizes the importance of focused practice and a high level of proficiency. Bruce Lee

Thank you for reading this article. I tried my level best to explain the topics that I have learned in the Digital Deepak Internship class of week-2. Thank you digital Deepak to become my mentor.

Link: https://deepak.me/internapply 

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