Digital Marketing - A necessity for your skill set

Marketing is the crux of every business, if we speak in layman terms it’s the art of selling your product to the targeted consumer at the right place and the right time. In order to market your product, you have to reach out to your audience and devise a communication which caters to their needs and engages with them to strike a conversation. Why a conversation? Well, you have got to interact with your audience to understand their consumption behaviour, this is how you target the right customer and realise that you are selling your product to the right person.

Speaking about marketing, most of the brands & companies have been following traditional ways to promote their products & reach out to their target. However, from the past few years, a lot of brands have shifted their strategy to a new & more innovative way of marketing, called Digital Marketing (most of you would have heard this term).

The impact of Digital Marketing across organisations, economy & for a fact the entire world has become so strong that any marketing strategy without a digital strategy looks incomplete & ineffective. This, in turn, shows us that in a world where everything is being built around a digitally-led economy, Digital Marketing has truly become a profession of the hour.

In this article, I’ll be speaking about how Digital Marketing can help you build an empire out of your organisation and why professionals across the world need to upskill themselves and become more digitally savvy.

Understanding the Market Size

As I said above, marketing is all about selling your product to the consumer at the right place and the right time. In the present world, where do you think you can find most of the audience? The internet! Yes, that’s right, as per a recent report, there are 4.54+ Billion people who are active on & consume the internet regularly. On top of this, more than 50% of this population is consuming the internet through their mobile phones.

Understanding the Requirement

How does Digital Marketing help you here? With the help of a strategically devised digital marketing plan, you can leverage the benefits of the internet to potentially reach out to such a huge audience globally and create an impact on them without stepping out of your home or office. All you need is access to the World Wide Web, some digital marketing expertise and boom, your audience on the internet can be aware of your product(s).

Having the skills of an expert Digital Marketer in your bag, you can potentially help any organisation achieve their targets by marketing their brand to a potential set of 4 billion wide audience across the world. Companies do realise that their reach is slowly becoming stagnant, and this is where they want to hire experts who can help spread out their communication, products & services on a much larger level, in fact on a global level and who can do this better than someone who knows Digital Marketing inside out, without making them spend a fortune on their expenses!

Organisations across the world would love to capture such a huge market size, and market their products on a large scale, this eventually puts them in a position where they require professionals who are experts in Digital Marketing. As the trend of becoming more digital savvy is rising every day, companies are investing more time & money in planning their digital marketing strategy & workforce. This, in turn, is leading to the number of increased jobs & scope in the field. However, the need to upskill arises here. In order to meet this opportunity, professionals from across the world are scaling up their skill sets to devise a more digital-friendly portfolio.

The need to Upskill

Why should one be willing to upskill their knowledge and become a digitally marketing expert? Well to start with, more than 90% organisations globally are willing to go digital in the coming decade. This will automatically shoot up the demand for Digital Marketers in the job market. To fill in these openings and become part of a future workforce, one must upskill themselves with the expertise of Digital Marketing. This not only goes for industry aspirants but also for current professionals, as in order to scale up the heights of their career in the future they must reskill their expertise and innovate it to be able to tackle the growing demands of their consumers & assist their organisations in meeting them.

In addition to this, the current pandemic has not yet shown any negative impact on the digital industry. Since, work in this industry can be managed remotely, organisations & agencies across the world have been able to meet the requirements of their clients quite seamlessly. Almost all e-commerce platforms have been able to deliver essentials across the globe to people who need them (except during lockdown). Many non-essential selling brands are using this time & the digital space to create more awareness about their brand than the product, which is also a crucial thing to do in order to build the name of any brand. Work over the internet has not stopped, in fact the consumption of the World Wide Web has only appeared to be increasing. This again speaks of how Digital Marketing is the actual need of the hour.

Getting ready for the future forms of marketing by adding digital marketing skills to your CV is definitely a plus point, not only in terms of job security but also in terms of innovation. Learning these skills from the right source also plays a crucial role. The curriculum, methods of teaching and modules of the course play an important role in defining the way forward. You must understand the way a market is captured online, what are the tools used and how the nomenclature works because the less you’ll be aware of it, the harder it’ll become for you to escalate the growth of your career.

The Solution

This is where we at Panasonic step in with CareerEx. With an expert faculty and strategically devised curriculum, CareerEx's Digital Marketing Certification Course aims to place emphasis on your professional needs and brushes up your digital marketing skills from scratch. This eventually allows you to synchronize your skillset as per the latest trends of the industry and escalate your career curve.

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