Why Digital Marketing Is A Good Career Option?
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Everything is getting digitalized. Companies in all sectors are focusing on developing a robust online presence.
And for that purpose, they are hiring digital marketers. In digital marketing career growth is also fast. That’s why so many people are opting for a career in digital marketing.
Here are a few other reasons why you should study this skill:
High Demand for Digital Marketers:
Around 69% of companies were going to hire more marketers, according to a report by Marketing Hiring Trends. The report also found that there is a considerable gap between the supply and demand of digital marketing professionals. The demand stood at around 59%, but the supply was only 19%.
It means companies are dying to hire digital marketers. And learning an in-demand skill never hurts. It only means that you can get better-paying jobs with more security after learning such a highly demanded skill.
Easy to Start a Career:
One of the most inclusive factors about Digital Marketing is that individuals from any background can switch to this field, granted they have the apt certifications and experience.
You do not need to have a three or four-year degree in any particular field to succeed as a Digital Marketer. After completing your Bachelor’s degree, you can get a certification in Digital Marketing regardless of what you studied before and build a solid portfolio with some diverse projects.
Digital Marketing Jobs are Diverse and Popular:
While Digital Marketing is a segment of Marketing, it also has further specializations – all of which can be fun and pretty exciting. Taking a course to study digital marketing will give you access to specializations such as: Social Media Marketing, Email Marketing, Influencer Marketing, SEO, PPC, etc.
You can further work remotely on Digital Marketing projects by selecting clients and projects overseas.
As long as you have the proper professional skills in Digital Marketing, the sky truly is the limit when it comes to the kinds of clients you can work with!
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Start Your Own Business (or Promote the Existing One):
Digital marketers have ample knowledge of multiple online tools and platforms. They can start websites, create products, and sell them to the targeted market.
If you study digital marketing skills thoroughly, you can start an online business yourself if you want. Or, you can even become a digital marketing consultant and start a freelancing business.
Get Better Pay:
Want to increase your salary? Start learning digital marketing.
As we mentioned earlier, there is a massive demand for digital marketing professionals. Because of the high demand, the pay for digital marketing roles is also high.
You can get better roles in the organization because of your expertise, which can help you enhance your salary.
Digital marketing managers earn around 5 to 10 lakh per year. Social Media Managers earn about 6 to 8 lakh rupees per year, as well.
CONCLUSION
Overall digital marketing is a nice career that requires a lot of hustle and hard work. This career is only for those who are passionate about digitally marketing things. It is recommended to learn the marketing
practices through certification courses offered by various institutes across the country which would help in grabbing opportunities.