Why Digital Marketing Is Essential During This COVID-19 Global Pandemic?

While COVID-19 (coronavirus) has affected the health of millions of people globally, it has also impacted the global economy. With no cure or vaccine in near sight, social distancing and lockdowns are the only way to restrict the spread of this virus. As consumers are scared to come out of their homes, they are less likely to go to the malls or movie theaters, shops, or any other crowded place in the coming days. Not just in the U.S., but businesses all across the globe are having a tough time dealing with the current market situation. Only brands with innovative digital marketing strategies will survive through this economic upheaval.

The Effect?

• Most of the major sporting events are canceled, and many business conferences like Facebook's F8 conference, mobile world conference, etc. have been postponed. 
• The travel restrictions have also forced many businesses to find new avenues to connect with their customers.
• Small businesses that used to flourish on word-of-mouth referrals or made sales based on their good reputation have been affected the most. 
• The local businesses that depend on footfall are going out of business. 
• The larger enterprises that invested in trade shows and business events are facing losses in millions due to cancellations and are rethinking their budget for advertising.

Are you facing a similar situation and finding it challenging to reach out to customers to sustain your businesses?

Keep reading to understand the changing marketing trends and how to shift to an adaptive digital marketing strategy for your businesses.

The Changing Marketing Trends

As in-store traffic is falling all over the U.S, the trend of online shopping is increasing. The e-commerce companies are already flooded with orders, and they have to shift to essential commodities to serve their customers. It allows your business to evolve for doing online business. So, if you don't own an e-commerce store to sell your products, the time is right!

Another changing trend is the increased use of social media. More than a 40% increase in the usage of Facebook, WhatsApp, and Instagram has happened during this pandemic. It is a clear sign that instead of investing in traditional marketing, you need to invest in digital marketing, especially social media marketing to reach out to your potential customers. 

In this lockdown, people are reading and watching more text content and videos respectively. People are turning back to online gaming as a way to destress. 

The concept of homeschooling, online deliveries of food & essentials services are growing. So, you need to put your money where you will get results. You need to come up with a digital marketing strategy that helps you reach your potential consumers on the varied digital platforms. This will enable you to build a good connection with your customers and sustain your sales even during this pandemic.

Right Time to Invest in Digital Marketing

The major benefit of investing in digital marketing right now is that you can measure your ROI in advertising quickly and quite easily. Moreover, with the right digital marketing, you can -

1. Anticipate consumer needs: Formulate digital marketing strategies to enhance your social media presence and use digital tools like social listening, to help you anticipate your customer needs.
2.  Increase connections with consumers: Due to social distancing, it is difficult to connect with customers through traditional marketing techniques, but with the help of adaptive digital marketing services, you can connect and engage your consumers online easily. My team at Primotech can help you with organizing virtual business events to strategize the use of brand voice, call-to-action, as well as expanding your organic reach on Facebook. 
3.  Be present in the digital world: You need to maximize your business visibility in the digital landscape as the market trends suggest that there will be more inflow of people at various digital platforms. With the help of our digital marketing services, you will get an enhanced digital presence. We utilize content marketing, SEO, and video marketing to keep your business live in the digital world.
4.  Customer targeting: You need the right digital marketing solutions to target the right customers. We can assist you in creating and executing apt digital marketing strategies. Currently, Facebook is promoting personalized ad experiences, and we can help you to create different ad campaigns to dynamically cater to your customers' needs.
5. Customer retention: These are the times when you cannot afford to lose your existing customer base. Your traditional customer retention plan will not work under current circumstances. You need a professional digital strategist to formulate a customized consumer retention plan for you. My team of expert digital marketing strategists can help you with customer retention via enabling varied onboarding, email marketing, retargeting, and social media marketing campaigns.

I am hopeful that things will soon get back to normal, but till then, don't forget to reach out to your customers. Keep a watch on the changing market trends and utilize digital marketing intelligently to maintain your online presence and retain your consumers. If you are a local business, SME, or a large enterprise looking to promote your products or services, we can help you revamp your marketing campaigns digitally so that you can adapt and explore new opportunities. 

Stay Home & Stay Healthy!