Why Digital Marketers Should Learn to Code

As marketers, we strive to create and bring people marketing that they love. Coding is the backbone behind every marketing campaign put out into the eyes of consumers. From websites and apps to emails, the content that increases consumer experience starts with coding. It is crucial for marketers to develop a basic understanding of how coding works.

Why it is good for a digital marketer to know how to code

As marketing is heavily driven by data and trying to understand the complete picture of customer segments that you are trying to target, your marketing skills should be too. Knowing the ins and outs of what goes into a complete marketing campaign from content to your landing pages only leads to your benefit. According to HubSpot, marketers should learn basic code because it saves time and inspires. Being able to be hands-on and make a quick change when you run into an issue is a great skill to have and it can show you what is possible in the first place. Marketers will gain a better idea of the process that goes into coding and be able to make more of an impact in whatever role they play.?

HTML Coding with Codeacademy

Codeacademy is a coding tool that gives you access to learn the basics of coding quickly with a free account. They take you through a step-by-step guide starting with the basics of formatting and heading creation to implementing media and paragraphs.?

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Codeacademy possesses multiple courses on different aspects of what goes into creating webpages with HTML. They make it very easy to learn with their hands-on approach and can be a beneficial tool when quick changes are needed to be made to your website.?

Website Design with Squarespace and WordPress

If you’re looking to quickly produce an easy-to-use website that can be set up in minutes Squarespace and WordPress is the tool for you. Both websites can be accessed with a free trial and take you through a small survey looking to see what your intent for the website will be. They then provide you with templates that are best suited to the style of website you are trying to produce. Each page is broken up into blocks that can be further customized to your desired final form. One of the most impactful parts in my opinion that both websites offer is the ability to preview what your website would look like on a computer versus a mobile device. Squarespace and WordPress both encompass the same goal of easily creating a webpage and the more you dabble with each block the more you learn to create your masterpiece.?

As a Digital Marketer, how Could you use all Three?

Showing the possibility that coding possesses for a website in itself is a versatile piece of knowledge to have to make your websites or content stand out. As marketers, it’s important to understand the role we play in contrast to web developers or designers. They carry a different skill set and more knowledge as marketers possess the knowledge to understand what direction to take. Being able to communicate with them and ask questions only makes each job easier and gets you closer to your goal of creating more conversions.

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