Why Digital Advertising Crucial To Build Brands ?

Digital advertising is proven at generating short-term behavior and sales effects, however questions have remained around digital’s role in delivering long-term brand growth. Why focus on digital’s ability to build brands when digital advertising is already leading from a front??

Over a period of years behind the lesson we’ve learned is that, Strong brands generate superior shareholder returns, 3 times higher than non established brands. And it is not just about strong brands building growth in the future, a strong brand is driving sales today.

Key Highlights:

1. Digital is proven to deliver impact across key brand metrics.

2. Digital channels deliver brand impact more cost efficiently than most offline channels.

3. Brand impact of digital campaign exposure is retained after exposure. 8 weeks after the campaign,?digital media retains 20% of original brand impact. This is comparable to offline media.

4. Brands across all categories benefit from digital advertising impact.

5. Digital excels as part of a multimedia campaign. Demonstrating multimedia effects both across digital channels as well as with offline media.

6. Brand ROI of digital video and social formats have improved over time.

7. All digital formats can play a role, but content must be tailored to the context to get the best?results. So...

Good-Luck (Team Digital Performance @Expertek US)