Why is it difficult to switch from iOS to Android?

Switching from iOS to Android can feel like a huge challenge for many people, but it’s not just because of the phones themselves.

The difficulty lies in how our brains work, especially when it comes to something new.?

According to Rory Sutherland, vice-chairman of Ogilvy & Mather Group, people find it hard to switch from iOS because they are used to how Apple’s system works.

Our brains are naturally lazy. Once we learn something, we prefer to stick with it rather than start fresh with something new.

So, even if Android is similar to iOS in so many ways, it feels different enough to make users feel uncomfortable and hesitant.

Another reason is Apple’s locked-in ecosystem. iPhone users get used to how all their Apple devices work together so easily—like iCloud, iMessage, and FaceTime.

This creates a sense of security and convenience that people don’t want to lose.

When they think about switching to Android, they fear losing these perks, even if Android might offer something similar, or even something better.

This fear of starting over or losing what they know holds people back.

In the end, it’s not just about the features–it’s about the effort people want to avoid.

The mental load of learning a new system and the fear of losing their familiar Apple world make switching from iOS to Android a real psychological hurdle.