Why Difficult Conversations Are Acts of Care: Lessons from Crucial Conversations

Why Difficult Conversations Are Acts of Care: Lessons from Crucial Conversations

We’ve all experienced that moment where we know we need to have a difficult conversation with someone—a conversation that feels heavy, awkward, or even stressful. Whether it's providing feedback, addressing performance issues, or discussing a sensitive personal matter, it’s often easier to avoid it and hope things improve on their own.

But here's the truth: avoiding difficult conversations doesn’t help the other person.

In fact, it denies them the opportunity to grow, reflect, and improve. When you choose to engage in these conversations, you’re actually showing care and compassion for their development. You’re saying, “I believe in you, and I want to see you succeed.”

If we do not master the difficult conversations, we risk creating toxic workplaces where issues fester, trust erodes, and communication breaks down. This leads to disengaged, disgruntled employees and higher turnover. Replacing people without addressing the root cause—our inability to have honest, caring conversations—only perpetuates the same problems. New hires will face the same unresolved issues, creating a cycle of frustration and lost productivity.

The cost of avoidance is not just discomfort, but the overall health and success of the organisation and everyone within.

In Crucial Conversations, the authors outline a powerful approach to tackling these tough discussions with empathy, purpose, and structure. The conversation isn’t just about fixing a problem—it’s about helping the other person thrive. Here’s how you can embrace that mindset.

1. Start with Heart: Show Them You Care

Before diving into the conversation, it’s important to check your motives.

Why are you having this conversation?

If the goal is to prove you’re right or win an argument, the conversation won’t be productive.

But if your intent is to genuinely help the other person—whether it’s to help them improve their performance, gain clarity, or resolve an issue—then you’re starting from the right place.

Let the other person know your intentions upfront. Start the conversation by expressing your care and concern for their growth: “I want to have this conversation because I care about your success and want to see you do well.” This sets a positive tone and helps the other person feel safe, knowing that you have their best interests at heart.

2. Focus on Mutual Purpose: Align Your Goals

The key to a successful conversation is aligning on a shared goal. This principle, called Mutual Purpose in Crucial Conversations, ensures that both you and the other person are working toward the same outcome. It shifts the conversation from being “me vs. you” to “let’s work together.”

For example, if you’re addressing a performance issue with a colleague, the mutual purpose might be to help them succeed in their role and contribute effectively to the team. State that purpose clearly: “I’m bringing this up because I want to see you succeed and I know you want that too. How can we work together to make that happen?”

When the other person understands that your goal is to support them, it reduces defensiveness and builds trust. They’ll see that this isn’t about pointing fingers—it's about helping them achieve the results they want.

3. Create a Safe Space: Make Them Feel Respected

Safety is crucial for any difficult conversation. If the other person feels attacked, criticized, or judged, they’ll shut down or become defensive, and the conversation will lose its effectiveness. That’s why it’s so important to create an environment of respect and safety.

In Crucial Conversations, this is referred to as Making It Safe. Begin by acknowledging the difficulty of the conversation and expressing your respect for the person’s feelings. You might say: “I know this might be uncomfortable, and it’s not easy for me either. But I’m having this conversation because I respect you and believe in your potential.”

By showing empathy and vulnerability, you demonstrate that you’re on their side. This opens the door for a more honest and open dialogue.

4. State Your Path: Share What You’ve Observed Without Judging

One of the most challenging aspects of difficult conversations is sharing what you’ve noticed without making the other person feel blamed or judged. Crucial Conversations teaches us to State Our Path—to clearly communicate our concerns while staying neutral and fact-based.

Instead of saying, “You always miss deadlines,” try: “I’ve noticed that a few recent projects have missed their deadlines, and I want to understand what’s going on so we can figure out a way forward.”

By stating your observations without attaching blame, you give the other person space to share their perspective. It also reinforces the idea that this conversation is about finding solutions, not placing blame.

5. Listen and Stay Curious: Understand Their Perspective

Difficult conversations aren’t just about delivering feedback—they’re also about listening.

Once you’ve shared your perspective, give the other person a chance to explain their side. Stay curious and ask questions to fully understand their point of view.

In Crucial Conversations, this step is called Exploring Others’ Paths. It’s about asking thoughtful questions and really listening to what the other person has to say. You might ask: “Can you help me understand what’s been going on from your perspective?” or “What challenges are you facing that might be contributing to this issue?”

By listening without judgment, you show that you respect their feelings and are committed to finding a solution together. This also helps you gather information that might reveal underlying problems you weren’t aware of.

6. Move to Action: Find Solutions Together

Once both sides have shared their perspectives and feel heard, it’s time to move toward solutions. In Crucial Conversations, this step is called Move to Action. It’s about collaboratively finding a way forward that benefits both parties.

Work together to identify the next steps: “What do you think we can do to improve this moving forward?” or “How can I support you in making these changes?”

When the other person is involved in finding the solution, they’re more likely to feel empowered and committed to making progress. This final step is where the real growth happens, and it reinforces that the conversation wasn’t just about fixing a problem—it was about helping them succeed.

The True Act of Care

Difficult conversations aren’t easy, but they’re necessary. By addressing issues with empathy, mutual purpose, and a commitment to helping the other person grow, you transform the conversation into an act of care. You’re not just pointing out a problem—you’re offering them a pathway to greater success.

When approached thoughtfully, these conversations become moments of transformation.

They’re an opportunity to build trust, strengthen relationships, and contribute to the personal and professional development of the people around us. And when both parties walk away feeling understood, respected, and supported, the difficult conversation turns into something much more valuable—a conversation that fosters real growth.

When we get this right, everything becomes much easier.

The better it gets, the better it gets!



At Shine Executive, we love supporting organisations to create a high-performance culture by bringing out the best in their people. We can help your people succeed personally and professionally.

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Naomi Oyston has more than twenty years leadership experience within the Corporate, Financial and SME Business sectors.? She has had extensive executive level success, with direct responsibility for leading the implementation and performance assessment of Customer Service Excellence, Sales Performance, Performance Coaching, Organisational Culture, Productivity and Leadership training within multiple major corporations.

Passionate, engaging and insightful, Naomi specialises in helping business leaders to create High Performing teams through a combination of mindset, toolkits and skillsets that are street proven to deliver results that matter.



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