Why Diets FAIL & The Real Key To Sustainable Weight Loss ????

Ever been frustrated by losing weight only to see it rebound faster than a rubber band snapping back?

Here's the surprising secret!

The key to lasting weight loss is not to diet in the first place.

Quick story…

I've been a men's health coach for over two decades.

Early in my career, I noticed a specific pattern with my weight loss clients.

The more restrictive and aggressive the diet, the higher the chances of a rebound.

I experienced this myself when I used to compete in men’s physique shows and witnessed it with clients in the early days.

When clients were "on plan" and following a strict diet, they saw results and the body fat would melt off.

But as soon as the diet ended and they reached their goals, many would regain the weight, and some, in a short space of time.

This was a big issue, and something had to change!

I quickly realised that sustainability had to be at the forefront of my coaching programs.

But why were people rebounding so aggressively?

I went down a rabbit hole of study and discovered that the key was behaviour change.

To create lasting results, I needed to understand human psychology and behaviour change.

I invested heavily in this knowledge, working with various coaches over several years.

This foundation of behaviour change coaching has shaped the successful business I have today.

This was when our flagship program - The Elite Executive Health Program was born.

You can enquire about our program by booking a call HERE...

When a diet doesn’t feel like a diet and clients see it as a new lifestyle, the results not only improve but also last a lifetime.

If your mindset going into a diet is "I'm on a diet" and soon "I'll be off a diet," you're setting yourself up for failure.

Instead, make small, simple changes to your lifestyle.

For example, increase your daily step count or make an effort to eat three balanced meals a day.

These small habits will compound over time without making you feel like you're on a strict diet.

This approach has been the cornerstone of my business for the past 20 years, and the results have been life-changing for many clients.

Remember, lasting weight loss is about sustainable lifestyle changes, not quick fixes.

If you're struggling to reach your fitness goals and would like more information about our flagship program - The Elite Executive Health Program, click the link below to book a no-obligation Health Assessment Call today.

CHECK DATES AND TIMES

Speak soon,

Edd