Why did we start CRO School?
Adem Manderovic
7x Sales Leader | 2x CRO | Top Sales Influencer | Co-Founder @ CRO School | Creator of Closed Circuit Selling? | Redefining Global Revenue Leadership | Empowering CEOs & Founders to Drive Unstoppable Growth
After two decades of oversight over Head of Sales, Chief Revenue and Head of Ops (CS) roles, everything became very clear to me.
Tactics taught to me in the early 2000s, that have been battle tested across industry sector ever since. Weren't a gaurantee at market, everywhere I turned, or what head hunted to come in and FIX things.
I couldn’t find ‘The Handbook’ that combined all these connective aligning actions from Marketing, Sales and into Customer Success, in one place.
So, I partnered with George Coudounaris and The B2B Playbook and we built it.
Leaning into the mastery Kevin Chen and George Coudounaris have created with Lead Gen to Demand Gen, that is The B2B Playbook and what proper Marketing looks like coupling with Closed Circuit Selling to create The curriculum of Marketing, Sales & Customer Success - Chief Revenue School
The name only fitting for what your C Suite should be able to do, witness and teach across the funnel, with ease.
Fundamentals, that make connecting departments and organizational efficiency the result.
Since building the initial frame connecting all the dots.. the feedback from those have have seen the entire frame has fell into two buckets.
Where will you fall into?
Not sure. But I have linked the article resources below, so you can make your own determinations.
We believe we have replaced the damage caused by the MQL/Sell The Meeting Model, causing the misalignment and misunderstanding of job functions at market.
But we haven't just said so, we have provided the guardrails on HOW to apply and course correct, end to end.
Isn't it time we got back to commercially viable business?
#B2B #Change
I help busy professionals create a secure financial legacy for their children through safe and reliable property investing, while also allowing mums & dads to retire sooner with no reliance on government pension
6 个月Looking forward to more discussions on this, Adem Manderovic
Sales Growth Consultant to Leaders of B2B Services / Tech Businesses in Australia, USA, Online | Salesforce-endorsed Sales Expert | 100+ LinkedIn Recommendations | 2 Books | 200+ Sales Articles | ?? PeterStrohkorb.com ??
6 个月Hi Adem Manderovic and George Coudounaris I hear you were looking for a playbook that alignes sales, marketing and customer success for revenue growth? And that you couldn’t find one? It just so happens that I created a hugely successful one several years ago and wrote two books on this very subject. Let me know if you’d like to know more. ??
?? thank you to each and everyone of you that also tune in and ?? to the podcast!
+100 marques accompagnées par des e-commer?ants pour des e-commer?ants | Multi-expertise : CRO, Créas, Ads & Emailing | Woodvibe, Joia Paris, Siho, La Belle Fragrance…| COO @MIG
6 个月Building strong foundations in Marketing, Sales & Customer Success is key to sustainable growth! ??Adem Manderovic
Growth @ Apriora | AI employee evangelist | ???? -> ???? transplant | Big fan of ?? and ??
6 个月????