Why Did We Choose Eksha Kerung As Summit Hotels and Resorts Brand Ambassador?

At Summit, we believe that having a brand ambassador helps the brand to humanize the identity of the brand resonating with the quality both the brand and the ambassador holds.

We are thrilled to introduce Eksha Kerung, our brand ambassador. Eksha is an inspiring figure who embodies the qualities that we hold dear, strength, resilience, versatility and authenticity. Her journey as a multi-faceted personality makes her a perfect fit for our brand, and we’re excited to have her represent Summit.

Mahalaya Amavasya marks the beginning of Navratri celebrations across the country. On this auspicious day, Summit Hotel & Resorts added a new page in its journey by inviting our very own Divine Spirit in the family? Eksha Kerung. Eksha hails from a humble abode - Rumbuk in West Sikkim.?

Her connection to Northeast India aligns beautifully with Summit Hotels' presence in scenic, less explored regions in the Himalayas. These destinations are not just places to visit; they are cultural treasures. Her deep-rooted connection to the region strengthens Summit’s focus on promoting destinations that offer both breathtaking beauty and rich cultural experiences.

In today’s world, authenticity is more important than ever for brands. Consumers don’t just want a face to sell them products or services; they want a genuine connection with someone who shares the same values. This is precisely what Eksha brings to the table.?

At Summit, we craft experiences that are real and intimate, much like her genuine love for exploring new places and cultures. Her authenticity makes her not just an ambassador, but a true reflection of the experiences we offer at our resorts. Eksha’s success across such diverse disciplines reflects Summit’s dedication to offering a wide range of high-quality experiences to our guests.

Eksha’s journey is inspiring for many girls out there. From serving as a police officer in Sikkim to excelling as a professional boxer, and then transitioning into the world of fashion and beauty, her story is one of perseverance and breaking boundaries. Summit Hotels wants to inspire guests not only through luxury stays but also by promoting individuals who have made a significant impact on society.?

We are proud to have her as the face of Summit Hotels & Resorts. Her authenticity, diverse background, and success across many fields make her the ideal ambassador for our brand. Together, we aim to inspire, offer exceptional experiences, and promote destinations that are as rich in culture as they are in natural beauty.?

With Eksha on board, we are confident that she will be there with us to continue our journey of providing the very best in hospitality, while also representing the values we hold close to our heart.