Why did some of the most prominent SEO minds gather in Sofia last Friday and Saturday?

So we can freely discuss things like:

??What do hair transplants have to do with searching?

??Who hates GA4 and who doesn't?

??How Trackian can help make informed business decisions?

??What is the future of content marketing?

??Are there condom-related trends?

??Can crawling be controlled?

??What to do with AI, and how creative can artificial intelligence be?

We had a lot of fun, but also #TakeItOffline was meaningful, know-how sharing, insightful, and most of all - valuable event for all participants (to name a few - kunal sharma , Silvia Martin , Arnout Hellemans , Alex Moss , Simon Vreeman , Jacob Funnell , Zlatan Vano , Sophie Brannon , Chris Simmance , Matthew Jones , Dewi Nawasari , Mark Williams-Cook , Ciara Serrano Temprado , Nick Wilsdon , Dan Taylor ? , Chris Green , Jono Alderson , Judith Lewis , Andy Chadwick , Yagmur Simsek , Michelle Wilding-Baker , Natalia Witczyk , Tom Bourlet , ?? Ulrika Viberg , Stuart T. , Darby Rahme, MSc. , Sara Fernández Carmona , Natalya Stecko , Dixon Jones ? , Anthony Barone , Gerry White , Aoife Mc Ilraith , Gareth Hoyle , Harry Sanders , Philip Petrescu , Jarno van Driel , Emanuele Arosio ?? , Itamar Blauer , Vicky Simmance . Sorry if I am missing someone!).

At the end of the first day, at the honest panel, the participants were asked to predict one thing SEO-related about next year.

As Aleyda Solís suggested, given the development of the technologies, business owners should focus on UX and creating helpful content for their customers.

What are your predictions - I would love to read your thoughts in the comments.

#TakeItOffline #SEOInsights #TIO #tiosofia #Serpact #Networking