Why Did Social Chain Sell For ￡7.7 Million? | The Friday Club | Ep 226
Dan Knowlton
Marketing That Works! Click ‘visit my website’ & see! | Millions in trackable revenue generated for the world’s leading brands | I write ‘The Friday Club’ (weekly Marketing newsletter)
There's been some pretty juicy marketing drama this week...
So quick summary...Social Chain (social media agency founded by Steven Bartlett) sold for ￡7.7 million this week.
This caused a bit of uproar on social media as Steven had apparently previously claimed it was worth '￡300 million'.
This Twitter thread by Timothy Armoo does a good job of breaking down the story. It's also worth reading Steven's post on the topic to hear his side of the story.
Clever marketing/positioning? Or unethical lies? What do you think?
Thought for the day: Most LinkedIn Outreach SUCKS but we've found an approach that works AND it doesn't make people on LinkedIn hate you...(more on this below).
New Knowlton Content
1. [Pod/Blog] The Secrets To Creating Overperforming Teams
2. [Video] Does working more hours = more success?
3. [Video] We attract some interesting people to work here...
4. [Video] Clever way to use the #1 LinkedIn Analytics tool
5. [Video] LinkedIn Outreach Strategy That Converted ￡150K+
6. [LinkedIn Post] 5 reasons to consider TikTok (3M+ view case study)
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2. [Article] ChatGPT Announce Paid Subscription
3. [Instagram Update] Gifts for Reels expanded in US
In other news...
- Have you tried Bakery Roulette before like? 12K people seemed to enjoy it.
- Lloyd & I were in hysterics recording this ridiculous TikTok.
- I'm off to Ireland today, very exciting!
Thought for the day: Most LinkedIn Outreach SUCKS but we've found an approach that works AND it doesn't make people on LinkedIn hate you...
"I'm looking to connect & network with likeminded individuals"
Translation: "Connect with me so I can pitch slap you in the face, you gullible LinkedIn dweeb".
I know this is an extreme example, but...kinda true.
How much ‘outreach’ do you do on LinkedIn to drive new business?
I’ll be honest, historically I haven’t been a fan of outreach after getting so many of the above messages that turned out to be sales pitches.
But last year I wanted to try a bit of an experiment to see if there was a better way of doing outreach that wasn’t spammy & annoying.
I devised a bit of an outreach strategy to identify people who had shown signs they were interested in what we do & were the perfect fit for us to support with their Marketing.
And would then send direct videos to people I thought we could genuinely help.
This targeted approach has been really successful.
We recently landed a project for a household-name brand through this outreach strategy.
What is the strategy?
We reveal all in this podcast episode (using a live example).
Happy Friday!! ??
Dan (writing this) & Lloyd (in spirit)
Multiple founder & social entrepreneur | BBC presenter & journalist | digital innovator & storyteller | I help people and businesses to tell their story better | Over 10,000 stories told.
2 年Ha ha, thanks for the info, I did wonder about it being sold for ￡7M. I first heard of Steven Bartlett when he followed then unfollowed me on Twitter as he grew his brand in the early days. Never been a fan of this but I became a bit of a fan of Steven because I liked some of the things he spoke about. But his Dragons' Den appearances have been a bit cringe
Gossip girl @Face2Face.io | FaceTime your users on your website or SaaS | ??AI | The Future Is Face-to-Face
2 年This is an interesting one!
Attorney At Law at CIVIL COURT CASES
2 年??????
Sourcing the best talent for your business’s needs | Founder: HM Staffing | Trusted Recruitment Partners | Young Entrepreneur of The Year | Host of The Spike (Top 20 Apple Podcast)
2 年Dominic Joyce Tom Jauncey this is what I was on about the other day
Founder of the Constellation Collective and Co-Founder of Equestrian Eye
2 年Watched this unfold on Twitter last week. Proper popcorn moment, Dan ??