Why did the commercial cross the road?

To find the perfect voice actor, of course!?

But we both know it’s not as easy as just crossing the road.?

You only have 5-10 seconds to hook your audience before they hit ‘skip.’?

So, today, VoiceTalks by Voice123 shows you how to hire the best commercial voice actors!?

How’d you hire the best commercial voice actor?

1. Understand your brand

Define your brand and align your commercial voice over with its identity. For example, if your brand promotes household items to busy families, a friendly and conversational voice style will create a more relatable connection than a booming announcer style.?

2. Your script should match your research?

Once you’ve determined your target audience's preferences and pain points, you can tailor your voice over script to create a connection that highlights your value proposition.

3. Hit the right spot?

Commercials often have multiple versions for different platforms, such as 15, 30, and 60-second spots. So, make sure the voice you choose matches the types of commercials you’re trying to make.

4. Rise above the rest?

Every company is trying to stand out, so you have to push the limits to set your commercial apart. For example, experiment with different perspectives and filming styles for a narrative-style video ad to make it unique and memorable.

5. Don’t forget the voice over samples

All professional voice actors have voice over samples that showcase their vocal range. They can also break down their different commercials into friendly, conversational, promo, announcer, etc, so you can get a better idea of the style you’d like for your commercial voice over. In fact, Voice123 also offers a free search engine to browse and listen to voice actors’ samples for different projects.

Keep in Mind:?

The power of voice is the foundation of an unforgettable commercial. So, once you’ve created a captivating video, written a memorable script, and found the perfect voice, don’t forget to give your voice actor clear direction, notes, and guidance to help them bring your vocal vision to life!

Find and hire commercial voice actors today!

Until next time, keep creating and captivating!

Chris?

Content Lead at Voice123